Senior Designer - Brand Identity (m/f/d)

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

• Develop and design industry leading creative solutions for assigned concepts or category, to create a highly relevant, desirable, and clear adidas brand image, from sell-in to sellout (consumer-facing).

KEY RESPONSIBILITIES:

• Develop creative solutions for Brand Expression, Identity and Branding systems, across multiple touchpoints, from 2D to retail to digital to motion
• Develop concepts that fulfil objectives of category, concept, or brand briefs
• Collaborate with Product Design team to ensure holistic storytelling
• Collaborate with cross-functional team members to ensure consumer- and brand focus
• Lead the execution of creative strategies to ensure end to end creative excellence from product creation to sell-out (consumer-facing)
• Direct a variety of creative resources (agencies, freelancers, writers, photographers, etc) on development of creative execution to ensure holistic creative excellence
• May lead, mentor and administrate a team of internal direct reports
• Review, feedback and approve all production stages of creative executions
• Maximise results within given budget and timeframes
• Participate in the creation of annual and long-term Creative Direction strategies
• Present and communicate objective creative solutions with clarity, effectively selling in ideas to variety of stakeholders
• Identify opportunities of improvement and change, and initiate own proposals/projects
• Seek out new design resources that can deliver world class results
• Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process

KEY RELATIONSHIPS:

• Design Directors, Creative Directors

• Product Designers

• Brand Communications

• Channel teams: Retail, C2C, Digital, Social

• Product Marketing Teams

• External Creative Resources (agencies, freelancers, photographers, etc)

• Brand Expression Operations

KNOWLEDGE, SKILLS AND ABILITIES

:

• Design apps: expert
• IT skills: Microsoft apps: advanced
• Strong visual and verbal skills with the ability to create impactful/exciting visuals
• Strong interpersonal/communication skills to build and maintain relationships with key stakeholders
• Art Direction of large-scale product and athlete/celebrity photoshoots
• Demonstrate strong affinity and interest into current consumer trends, in sports, design and culture
• Language: English: excellent
• 3D skills and knowledge of virtual tools are required:
• 3D TOOLS

: Cinema 4D or similar.

• AI TOOLS

: Nano Banana, Vizcom, Firefly or similar

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• Under-graduate level Design education or combination thereof
• Solid education and advanced experience in the creative development of communication tools
• At least 8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
• Passion for adidas and it’s mission
• Passion for sports, culture, design

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE: Senior Designer - Brand Identity (m/f/d) BRAND: LOCATION: Herzogenaurach TEAM: Design STATE: BY COUNTRY/REGION: DE CONTRACT TYPE: Full time NUMBER: 547192 DATE: Jul 15, 2026