Senior Commercial Product Manager

Do you want to shape the future of digital dentistry by bringing innovations from one of the world’s most advanced software and hardware platforms to dental laboratories around the globe?

At 3Shape, we don’t just create products – we have transformed dentistry through digital workflows that improve treatment outcomes and expand access to care.

We are looking for a Senior Commercial Product Manager to drive the commercial success of our market-leading lab software portfolio used by thousands of dental laboratories worldwide. In this role, you will bridge Product, Sales, and Marketing to ensure that new innovations are successfully launched, adopted, and translated into sustainable business growth. From pricing and packaging to go-to-market execution and lifecycle manage-ment, you will play a key role in shaping how our products succeed in the market.

About the Role

The Senior Commercial Product Manager owns the commercial success of the Lab & Studios portfolio through-out its lifecycle. You will work across Product, Sales, Marketing, and Customer Experience to drive adoption, revenue growth, and market competitiveness through pricing, go-to-market execution, sales enablement, and lifecycle management.

A key part of the role is ensuring that product innovations translate into customer value and business results. This requires close collaboration with our commercial organization and direct engagement with customers, part-ners, and industry stakeholders.

This is a unique opportunity to commercialize products used daily by dental professionals around the world, designed for deep professional workflows with real clinical impact.

What You’ll Do

• Monitor product performance and identify commercial opportunities to improve adoption, retention, revenue growth, and overall market performance across the portfolio
• Identify, prioritize, and orchestrate growth initiatives in collaboration with Sales, Marketing, and Cus-tomer Experience to drive adoption, customer value, and revenue growth
• Drive launch readiness for new products and major releases in collaboration with Marketing, Sales, and Product teams
• Own packaging and pricing recommendations to maximize customer value, adoption, and commercial performance
• Manage the commercial aspects of the full product lifecycle, including product introductions, growth, maturity, and end-of-life planning
• Conduct ongoing market, customer, and competitor analysis to identify growth opportunities, market trends, and competitive risks
• Partner with Marketing and Customer Experience to develop sales enablement materials, value proposi-tions, and training that help commercial teams effectively position and sell products
• Act as the voice of the market by engaging directly with customers, partners, and sales teams
• Represent 3Shape at customer visits, exhibitions, conferences, and industry events, with approximately 20–30 travel days per year

What We’re Looking For

• Relevant commercial experience and a degree in Business, Marketing, Economics, Engineering, or a re-lated discipline
• Significant experience driving go-to-market execution, pricing, and growth initiatives for software or technology products
• Proven ability to drive commercial outcomes through cross-functional collaboration with Product, Sales, Marketing, and Customer Experience
• Strong stakeholder management and cross-functional collaboration skills
• Experience working closely with Sales and Marketing in a B2B software, technology, or MedTech envi-ronment

Bonus Points

• Experience commercializing professional B2B software, preferably within dental, medical, or healthcare technology
• Experience with regulated software environments
• Experience with commercialization of AI or SaaS products

You’ll report to the Senior Director of Product, Lab & Studios, and work closely with commercial, marketing, and customer-facing teams across the organization.

The role is based in our headquarters in the heart of Copenhagen by Kongens Nytorv. Relocation assistance will not be provided for this role.

Join us in shaping a company culture that makes Monday mornings worth it.

3Shape is a high-energy, rapidly growing, and purpose-driven company with a strong innovation track record and highly motivated colleagues working primarily within the dental industry. We are driven by our strong values and our purpose to improve patients’ lives.

Working for 3Shape means:

• You will be working in a dynamic and exciting environment and can expect to be both challenged and supported in your personal growth and development
• We provide a great social work environment with many optional activities and employee clubs, ranging from wine, board games to bicycle clubs
• You can expect great work/life balance according to your individual needs and situation
• Daily breakfast and fresh lunch cooked by our resident chefs in our canteen
• Your work location will be in central Copenhagen, close to Kgs. Nytorv and public transport
• An inspiring international environment with social, diverse, and highly skilled colleagues - we are more than 50 nationalities

Get in touch now!

Please do not hesitate to apply for this exciting opportunity at one of Denmark’s most successful and fastest growing high-tech companies, as applications will be processed continuously.

We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.

About us

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn.