Online Marketing Manager (m/f/d)

As an Online Marketing Manager, you will play a key role in developing and optimizing TT-Line’s digital presence. Your focus will be on increasing our visibility in traditional and AI-powered search environments, managing our website and content management systems, and continuously improving the online customer journey—from the first search query through to a completed booking.

Your responsibilities

• Develop and implement our digital marketing strategy with a strong focus on Generative Engine Optimization (GEO), Search Engine Optimization (SEO) and Search Engine Advertising (SEA)
• Continuously optimize TT-Line’s visibility across traditional search engines and AI-powered search and answer platforms
• Plan, manage and optimize SEA campaigns, including budgets, targeting, bidding strategies and performance monitoring together with our external agency
• Maintain, update and further develop website content using our content management system
• Ensure that website content is accurate, user-focused, search-engine-friendly and aligned with the TT-Line brand
• Manage and further develop our website and online booking dialogue in close collaboration with internal departments and external development partners
• Analyze and optimize the end-to-end online customer journey, from initial awareness and information searches to booking and post-booking communication
• Identify conversion barriers and implement measures to improve usability, customer satisfaction and booking conversion
• Plan, implement and optimize digital campaigns and online marketing activities across relevant channels
• Monitor website traffic, user behaviour, campaign performance and conversion funnels using web analytics and tracking tools
• Prepare regular performance reports, derive actionable insights and communicate recommendations to relevant stakeholders
• Independently manage cross-departmental digital projects and coordinate internal and external stakeholders

Your profile

• A degree in marketing, business administration, digital media, e-commerce or a comparable field
• Relevant professional experience in online marketing, digital commerce or website management is an advantage
• Sound knowledge of SEO and SEA as well as practical experience in managing and optimizing paid search campaigns
• A interest in GEO, AI-powered search, generative search experiences and emerging digital discovery platforms
• Experience in maintaining and developing websites using a content management system
• Experience with online booking platforms, e-commerce systems or other transaction-oriented digital products
• A good understanding of online customer journeys, conversion funnels and user-centred website optimization
• Experience in planning, implementing and evaluating digital campaigns
• Knowledge of website tracking and analytics tools, such as Google Analytics, Google Search Console or comparable platforms
• Confidence in analysing traffic, campaign and user behaviour data and translating findings into concrete optimization measures
• Experience in project management and in coordinating agencies, developers and internal stakeholders
• A structured, proactive and results-oriented way of working
• Good communication skills and the ability to explain digital topics clearly to different target groups
• Very good written and spoken English skills
• A high level of curiosity and enthusiasm for digital trends, new technologies and developments in online marketing

What we offer

• A pleasant working atmosphere in a dynamic and international team
• Flat hierarchies and short decision-making paths
• A comprehensive onboarding and introductory phase
• Attractive free journeys on our ferries
• A varied and responsible position with the opportunity for personal and professional development

Application due 9/30/2026

Start date As soon as possible

Category Marketing

Workplace Travemünde

Homepage ttline.com

Contact Isha Vedak Human Resource Specialist