Sales Executive – B2B Direct Channel Development

B2B Sales Executive

Build a new B2B sales channel from the ground up at an award-winning cleantech startup.

Location: Amsterdam Type: Full-time, primarily office based Experience: 2–5 years in B2B sales or business development Start: As soon as possible

Role Purpose

As our Sales Executive, you have hands-on new business sales role focussed on acquiring new corporate customers. You will set up and grow Liion Power's Business-to-Business Direct channel from the ground up with the HO Commercial Growth.

You will identify the most promising corporate use cases, approach potential customers, test propositions, build relationships and close Liion Power's first B2B Direct accounts. Your prospective customers may include employers purchasing Leo as an employee gift, organisations improving the sustainability of their device fleets, and partners operating in corporate gifting, rewards or fleet management.

Sales can be unpredictable. Some approaches will work and others will not. We are therefore looking for someone who enjoys taking initiative, learns quickly from setbacks and keeps moving when a deal does not go as planned.

About Liion Power

Liion Power is a purpose-driven cleantech startup based at the VU Startup Amsterdam, dedicated to extending the lifespan of lithium-ion batteries and reducing electronic waste. We believe sustainability and business growth go hand in hand.

Our flagship product, Leo, is a Plug & Play Battery Life Extender that helps consumers and businesses optimize charging behavior, prolong device lifespan by as much as 50%, and reduce their environmental footprint.

After gaining international recognition including the CES Las Vegas Innovation Award, the European Green Challenge, and the IFA Berlin Impact Ambassador Award, we are now entering a key growth phase. And we want YOU to be part of it.

You will join a close-knit team of six. We are ambitious, direct and highly involved in one another's work; we enjoy building things together and like celebrating progress. Because this role will also contribute to the energy and commercial rhythm of the team, we are looking for someone who wants to work from our Amsterdam office four or five days a week.

What You'll Do

You will report to the Head of Commercial Growth and work directly with the founding team. Your primary goal is to create a repeatable B2B Direct sales channel and turn it into revenue with the HO Commercial Growth.

• Define and execute the go-to-market strategy for the B2B Direct channel, targeting corporate gifting, employee rewards, and fleet-sustainability buyers.
• Identify and prospect corporate clients, procurement, HR, sustainability, and fleet management teams for bulk purchases of Leo.
• Build and manage a sales pipeline from lead generation through negotiation to closing.
• Present and demonstrate Leo to prospective customers through calls, meetings and tailored proposals.
• Develop tailored value propositions, packages, and pricing structures for corporate gifting and fleet-sustainability use cases.
• Build relationships with corporate gifting platforms, HR and reward agencies, and fleet management companies as potential partners or resellers.
• Represent Liion Power at trade shows, corporate events, and industry gatherings to generate leads.
• Work closely with marketing to create B2B sales collateral, case studies, and campaigns.
• Track pipeline, conversion, and revenue against targets, and report progress to the Head of Commercial Growth.
• Feed market and customer insights back to the product and leadership teams to help shape the B2B offering.
• Share recurring customer feedback and objections with the Head of Commercial Growth, marketing and product teams to support the growth of our products.

This role may suit you if you

You have around 2–5 years of experience in B2B sales, business development or new-business account management.

More importantly, you:

• Enjoy hunting for new business rather than only managing existing accounts.
• Are comfortable initiating conversations with people who have never heard of the company.
• Can create structure without waiting for someone else to provide all the answers.
• Take rejection seriously enough to learn from it, but not personally enough to be stopped by it.
• Bring energy, optimism and momentum to the people around you.
• Can move between strategic thinking and hands-on execution.
• Communicate clearly and confidently with different corporate stakeholders.
• Are commercially driven and comfortable being measured against pipeline and revenue targets.
• Care about sustainability and want to help reduce electronic waste.
• Speak fluent English + Professional Dutch is strongly preferred.
• Live in or within commuting distance of Amsterdam and want to be an active part of an office-based startup team.

Experience in cleantech, hardware, corporate gifting, employee benefits or fleet solutions is useful, but not essential. We care more about your sales instinct, initiative and ability to learn.

What We Offer

• Ownership of a brand-new revenue channel with direct, visible impact on company growth.
• A base salary plus competitive performance-based commission and options.
• Direct collaboration with the founding team and reporting to the Head of Commercial Growth.
• The opportunity to shape commercial strategy at a fast-growing, award-winning company.
• A supportive, inclusive culture that encourages ownership, initiative, and balance.
• Opportunities to represent Liion Power at international trade shows and events.

Ready to build a brand-new sales channel and help businesses extend the life of every battery on Earth? Apply now and join us in shaping the future.

Sent your motivation letter and CV to careers@liionpower.tech

Salaris: €29.980,00 - €58.000,00 per jaar

Werklocatie: Fysiek