Principal, Sports Marketing, Global Football, League partnerships

Position Type Full Time Career area Marketing Location Colosseum 1, Hilversum, North Holland 1213 NL, Netherlands Job ID R-88655* Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?

Football is more than a game. It is culture, community, and connection. In this role, you will shape how NIKE shows up with some of its most important partners, driving impact through NIKE’s league partnerships across EMEA. This is a senior leadership role with broad responsibility for the overall relationship between NIKE and key football partners.

The primary focus is the partnership with UEFA/UC3 across the European Men’s Club Competitions.

WHO YOU’LL WORK WITH

Based at NIKE’s European Headquarters in Hilversum, the Netherlands, this person will join the EMEA Sports Marketing team and report directly to the Senior Director, Sports Marketing, Global Football EMEA.

Collaboration will be central to success. This person will work closely with the EMEA Football Partnerships team to drive business impact, the Global Football & Equipment Accessories team based at the PHK campus in Beaverton to manage the official match ball product journey, and Brand teams across EMEA to maximize the value of the partnership.

Externally, this person will represent NIKE with UEFA/UC3 and its agency partners, serving as the driving force behind strong partnership management, seamless contract execution, and long-term relationship growth.

WHO WE ARE LOOKING FOR

NIKE is seeking a strategic and influential Sports Marketing leader who can operate effectively in a senior, high-impact environment. This person will lead and elevate NIKE’s partnership with UEFA/UC3 while supporting local Sports Marketing teams responsible for league partnerships across the region.

This individual will bring deep football industry expertise, strong partnership management capabilities, relationship-building skills, product strategy knowledge, and excellence in contract execution. They will be trusted to make high-impact decisions, influence senior stakeholders, and drive long-term strategic outcomes.

You will bring:

• Extensive Sports Marketing experience within the football industry, including leagues, clubs, federations, and international football organizations.
• A proven track record in sales and/or brand marketing, with the ability to influence senior stakeholders and deliver measurable business and brand impact.
• Strong leadership capabilities, with experience guiding cross-functional teams, developing talent, and enabling innovative execution.
• Exceptional relationship-building skills that foster trust and collaboration with both external partners and internal stakeholders.
• Fluency in English. Knowledge of French, Spanish, or Italian is beneficial for collaboration across multiple markets.
• Flexibility to travel primarily within Europe to strengthen partnerships and deliver results.
• Flexibility to support key football moments that may occur outside standard business hours.
• A collaborative mindset, positive energy, and a passion for contributing to the EMEA Football Sports Marketing team.

WHAT YOU’LL WORK ON

• Lead Strategic League Partnerships, with a focus on UEFA Men’s Club Competitions: You will own and manage NIKE’s commercial and marketing relationships with UEFA and its European men’s club competitions portfolio. You will help define partnership strategies that maximize contractual rights, align to NIKE’s brand and business priorities, and create measurable impact across football. You will lead cross-functional planning and execution with stakeholders across Sports Marketing, Brand Marketing, Merchandising, Marketplace, Communications, Legal, and Operations.

• Serve as the Primary Relationship Manager and Connector: You will act as NIKE’s strategic and day-to-day lead for UEFA and UC3, building trusted relationships with senior stakeholders and creating strong collaboration at every level. You will represent NIKE in partner engagements, identify opportunities to strengthen the partnership, and ensure seamless coordination between external partners and internal teams.

• Drive Integrated Brand Activations and Storytelling: You will leverage league partnership assets and rights to amplify football campaigns, product launches, athlete storytelling, and key brand moments. You will partner with Brand and Sports Marketing teams to develop innovative activations that increase visibility, deepen consumer engagement, and strengthen NIKE’s position in football.

• Oversee Partnership Fulfillment and Product Servicing: In partnership with the EMEA Sports Marketing Operations team, you will lead the end-to-end servicing model for league partners, ensuring contractual commitments are delivered with excellence and precision. This includes oversight of product allocation and distribution, official match ball servicing, and continuous process optimization to support partner needs.

• Act as the Senior Internal Advocate for League Partnerships: You will represent league partnership strategy across EMEA and Global Football leadership forums, ensuring alignment with broader business priorities and influencing key decisions. You will champion partnership opportunities internally and provide strategic guidance that strengthens brand impact, athlete connection, and business growth.

• Identify and Unlock New Growth Opportunities: You will continuously assess the football landscape to uncover new ways to maximize partnership value. You will develop innovative programs and commercial opportunities that enhance fan engagement, strengthen relationships, create new consumer touchpoints, and contribute to NIKE’s long-term growth ambitions in football.

Application deadline: August 25th, 2026.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

What You Can Expect OUR HIRING GAME PLAN

01 Apply

Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.

02 Meet a Recruiter or Take an Assessment

If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.

03 Interview

Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.