Web & Digital Product Marketing and Campaign Management (Accounting, Tax, Payroll & Legal services)

The Web & Digital Product Marketing and Campaign Management role will be responsible for driving digital engagement, lead generation for new clients and revenue growth through cross-selling and upselling campaigns targeting Auxadi’s existing international client base.

The role requires a strong analytical and commercial mindset, combining digital marketing, website management, SEO/SEM, CRM segmentation and campaign execution, while collaborating with international stakeholders and understanding the corporate services environment.

Key Responsibilities

Website & Digital Performance

• Manage and continuously optimize Auxadi’s corporate website, ensuring content is up to date, relevant and aligned with business objectives.
• Monitor website performance, traffic, user behavior and conversion metrics, identifying opportunities to improve engagement and lead generation.
• Manage and optimize web-generated leads and ensure their appropriate integration and follow-up through the CRM.
• Coordinate website updates and improvements with the relevant internal and external teams.

SEO, SEM & Digital Visibility

• Develop and execute SEO and SEM initiatives to increase Auxadi’s online visibility and drive qualified traffic.
• Monitor organic and paid search performance, identifying opportunities for continuous optimization.
• Adapt digital content and website positioning to evolving search behaviors, including AI-driven search environments.
• Track relevant digital KPIs and provide actionable recommendations based on performance.

CRM, Segmentation & Marketing Automation

• Manage and optimize client and prospect segmentation within the CRM to enable targeted and relevant marketing campaigns.
• Develop and execute email marketing and automated campaigns based on client profiles, services, markets and business opportunities.
• Support lead generation and nurturing initiatives, ensuring effective follow-up and measurement throughout the funnel.
• Analyse campaign performance and use insights to continuously improve targeting, engagement and conversion.

Client Campaigns & Revenue Growth

• Plan and execute targeted campaigns aimed at Auxadi’s existing client base to support cross-selling and upselling opportunities.
• Identify relevant client segments and opportunities for additional services based on client profiles, needs and existing relationships.
• Develop campaigns that support referrals and strengthen engagement with existing clients.
• Work closely with internal stakeholders and country teams to ensure campaigns are relevant across Auxadi’s different markets.
• Track campaign results and their contribution to leads, opportunities and revenue.
• Ensure campaigns are delivered effectively and within agreed timelines.

Client Engagement & Insights

• Support initiatives aimed at increasing client engagement and strengthening long-term relationships.
• Coordinate and analyse client satisfaction surveys and other client feedback mechanisms.
• Translate client feedback and digital behavior into actionable marketing initiatives.
• Identify opportunities to improve the client journey and digital experience across relevant touchpoints.

Digital Channels

• Support the management and optimization of Auxadi’s social media presence from a digital performance perspective.
• Monitor online reputation and digital engagement across relevant channels.
• Ensure consistency between website, campaigns, CRM communications and other digital touchpoints.

Analytics & Reporting

• Define and monitor KPIs related to website performance, SEO/SEM, campaigns, CRM, lead generation and client engagement.
• Analyse campaign and digital performance to identify trends, opportunities and areas for improvement.
• Prepare regular reporting on digital marketing activity and campaign results.
• Use data and insights to optimize campaigns and support business and revenue objectives.

What we are looking for

• Degree in Marketing, Business, Communications or a related field.
• Around 5–6 years of experience in Digital Marketing, Campaign Management, Product Marketing or similar B2B roles.
• Strong experience in website management and digital performance.
• Solid knowledge of SEO and SEM.
• Experience with CRM, database segmentation, email marketing and marketing automation.
• Experience developing and executing B2B campaigns focused on lead generation, cross-selling, upselling and client engagement.
• Strong analytical skills and experience working with digital and campaign KPIs.
• Commercial mindset and ability to connect marketing activity with business opportunities and revenue.
• Experience working in an international or multi-country environment.
• Ability to coordinate with different internal stakeholders and manage several initiatives simultaneously.
• Hands-on approach, autonomy and strong execution capabilities.
• High level of English.

Experience in B2B services, SaaS, technology, professional services or companies providing solutions to Finance, Tax, HR or other corporate decision-makers will be highly valued.

If you think you can fit in ... we invite you to apply!

Auxadi is a leading international firm providing Accounting, Reporting, Compliance, Payroll, Corporate Secretarial (CoSec) and Transfer Pricing services, powered by technology and talented professionals.

With 300+ professionals across 22 jurisdictions, we support clients in more than 50 countries, delivering seamless solutions for multi-country operations.

Auxadi is an equal opportunity employer and is strongly committed to promoting equal opportunities in the workplace, providing the means to assist all employees in their professional and personal development, without tolerating any discrimination.

Auxadi’s spirit is global!