Director, Marketing EMEA

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We are excited to be named one of the World’s Best Workplaces by Fortune Magazine!

We are proud to offer you our total rewards package which includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

The Director, Marketing EMEA will lead the regional go-to-market strategy for current and future Peripheral Vascular products across EMEA. This leader will translate global portfolio priorities, regional market insights, customer needs, clinical evidence and competitive dynamics into clear commercial strategies that accelerate adoption, strengthen differentiation and support sustainable growth across venous and arterial disease states.

In close partnership with regional sales leadership, franchise marketing teams, medical education, clinical, regulatory, finance and cross-functional partners, this role will ensure EMEA teams are aligned around the market opportunity, strategic priorities, launch plans and field execution required to win. The Director will also be responsible for developing and coaching the regional marketing team, building strong relationships with key opinion leaders and influential customers, and ensuring marketing programs are localized, customer-centered and commercially impactful

What you will do:

Competitive Insights

• Consults on a variety of competitive analyses in the global arena.
• Leads discussions on the historical background and future perspective of the leading competitors
• Predicts the strengths and weaknesses of the full product line compared to the competition.
• Leads in the evaluation and selection of competitive analysis tools and technologies
• Leads analyses of the organization's current and potential competitive environment and strategies.

Customer Insights

• Builds increasing network of KOLs to achieve business need.
• Drives the synthesizing of customer needs to inform future innovations.

Customer Centric Development

• Shapes customer value propositions that are consistent with business strategies.
• Promotes a customer-focused corporate culture.
• Establishes targets for customer portfolios.
• Cultivates new customer categories.
• Optimizes market share by delivering superior customer value.
• Reshapes markets by anticipating future customer needs

Developing the Strategy and Marketing Plan

• Uses strategic planning to enable organizational learning.
• Leads strategy and marketing planning effort to generate healthy discussion about the overall direct of the product or portfolio.
• Coaches others on the development of the well-written marketing plan.

Budgets

• Completes P&L analysis to drive business strategy and outcomes.
• Monitors and ensures adherence to organization's financial practices and standards.
• Reviews and approves all major budget adjustments; negotiates and reconciles line item variances.

Value Prop Segmentation

• Coaches teams through the business’s segmentation, customer targeting efforts, and the measurement of target audience preferences and brand associations.
• Tests business goals by connecting them to segmentation work.
• Leads teams to demonstrate the tie-in between segmentation and the brand's competitive position.

Value Prop Targeting & Positioning

• Coaches teams to use appropriate targeting in their marketing strategy work.
• Aligns strategy and execution by coaching teams to revisit value proposition work in light of the executional priorities of the business.
• Assesses marketing strategy work in light of the alignment of the value proposition promises and team's ability to generate evidence and execute to deliver on those promises.

Brand Stewardship

• Establishes long-term vision for product or portfolio brand structure across business unit to match company strategic vision.
• Communicates company strategy in terms of competences, strategic assets and customer benefits.
• Guides teams in the development of future competencies to anticipate changes in market conditions and customer requirements.

Marketing Objective

• Leads the product or portfolio, linking goals to company-wide strategy.
• Rapidly redirects the efforts of the specific product or portfolio to achieve business goals in the face of changing market conditions.
• Links customer acquisition and retention efforts to the overall brand strategy.
• Links customer metrics to business outcomes.
• Articulates budgets in terms of customer acquisition and retention goals.
• Able to generate segmentation variables from customer insights.
• Directs changes in the marketing resource allocation mix as needed to achieve stakeholder alignment.

Source Volume and Strategic Objective

• Can lead and generate a communication plan which articulates the outputs of the strategic choices.
• Guides the business to adopt an earn share strategy or act like a market leader, based on competitive and market intelligence.
• Articulates and relates product or portfolio brand strategy to source of volume and strategic focus.
• Foresees the impact of market and competitive factors on the business strategic choices.
• Leads the business to expand or narrow the category definition as appropriate.

Sales Distribution Channel

• Advocates the development of new technologies and tools for sales channel.
• Develops, coordinates, and manages multi-channel sales strategies.
• Develops organizational best practices for the management of sales channel strategy.
• Designs a system to improve communication among sales, marketing, and other departments.

Sales Enablement

• Consults on technical knowledge for the development of product-specific marketing campaigns.
• Designs marketing/sales strategies with an emphasis on the organization's technical product offerings.
• Uses customer satisfaction measures to develop policies and procedures.
• Develops technical and price guidelines while incorporating industry and market trends for customized products or services.

Sales Training

• Establishes and redesigns training delivery procedures according to audience feedback.

Forecasting/IBP

• Consults on the full spectrum of forecasting methods.
• Predicts the trends and developments in sales forecasting within the market.
• Champions PLCM across the organization.

Pricing

• Confirms that pricing strategy is aligned with organizational goals.
• Can understand, evaluate and lead complex pricing strategies with IDN / GPO organizations.

Communication Strategy

• Articulates desired communications outcomes consistent with marketing strategy to MarComm team

Marketing Channel

• Establishes best practices for applying diverse marketing channels in complex cases.
• Leads marketing teams in applying multi-channel strategies for diverse markets and products.

Customer Satisfaction

• Incorporates learning from post-market surveillance into strategy for new product development.
• Deploys resources to measure and monitor customer loyalty.
• Monitors, manages and continually improves value realization using an integrated KPI framework.
• Champions utilization of customer satisfaction inputs throughout development of the business strategy.

Other

• Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
• Responsible and accountable for actions promoting an environment that fosters personal growth and development.
• Serves as the representative for various enterprise projects and transformation initiatives.
• Champions technology, organization and culture changes as required by business needs.
• Proactively looks for opportunities for collaboration within and across businesses/divisions.
• Determines and pursues courses of action necessary to obtain business results.
• Inspires trust and builds followership.
• Champions emerging business opportunities considering synergies across multiple businesses.

Education & special trainings:

• Bachelor's degree required
• MBA or equivalent advanced business degree preferred

Qualifications:

• 10+ years of progressive business experience with significant exposure to marketing, commercial strategy, or sales leadership
• 7+ years of experience within the medical device, healthcare, or related industry, vascular or cardiovascular strongly preferred
• 5+ years of people leadership experience leading high-performing teams strongly preferred
• Proven experience developing and executing strategic growth initiatives within a complex commercial environment.
• Demonstrated success influencing cross-functional stakeholders and leading through organizational complexity.

Netherlands Pay Ranges:

• Netherlands: €101.100 - €187.600 EUR Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.