Communications Manager at Oatly - Nordics

Hello potential future Oatly employee

It's us. The original oat drink company. At Oatly, we're on a mission to make it easier for people to eat better and live healthier lives without recklessly taxing the planet's resources. Simple as that.

Across the world people’s consumption habits and diets are evolving to be more plant-based. Enter Oatly, the #1 oat based dairy alternative producer in the world with products spanning multiple categories.

We’re determined on being part of the discussion on the long-term future of the food and beverage industry. To keep this movement going, we need more brilliant minds to come work with us to keep the momentum going and the Oatly flowing. Does this feel exciting? Well, this is where you come in.

WHAT WE NEED YOU TO DO

As Comms Manager for the Nordics, you will support the execution of the PR strategy for the region, elevating the Oatly brand in key markets for us including Sweden (hello birthplace of our Company!), Denmark, Norway and Finland. You will report to the Head of Communications, Global & Northern Europe but spend your days working with others in brand, creative, community, events, public affairs, commercial, sustainability, innovation and nutrition to create attention-grabbing, culture-making noise about Oatly and what we stand for. As well as being a member of the Northern Europe team, you’ll be part of the global communications team – connecting with our talented and supportive comms team around the world. Let the bonding commence!

A few things you'll be doing:

• Support the Head of Communications, Global & Northern Europe to drive the success of Oatly’s campaigns and activities through traditional and non-traditional earned media activity.
• Boost our brand’s visibility and reputation in your region and ultimately help people make the shift to oat beverages.
• Work with our PR agencies to plan and execute campaigns and initiatives.
• Orchestrate a regular drumbeat of content, sampling and features relating to Oatly’s products across our target press and channels.
• Live and breath news and popular culture and find ways to creatively and genuinely insert Oatly into culture and people’s lives.
• Excel in the web of social, lifestyle and PR together with Brand Leads, creatives, social media managers, community managers and influencers.
• Support Oatly’s marketing events and press office, responding to enquiries and protecting the brand’s reputation.

WHAT WE NEED YOU TO BRING TO THE TABLE

We are looking for you who have at least 3-5 years working in communications (either in-house or agency) with a genuine love and interest for the news cycle and earning media.

Other key competencies & experiences:

• A love for media, consumer trends, social media and popular culture – you can’t help but be up to date on where to go, what’s in, what’s out & what’s happening before it becomes mainstream
• Someone who enjoys communicating with a range of stakeholders regularly – from press, agencies, influencers to internal stakeholders and teams
• You’re well connected to how PR is evolving and just as aus fais with selling into a top tier national media title about a sustainability project as you are negotiating an editorial piece about new coffee trends with a Substack writer.
• An organised multi-tasker who gets their energy from working on more than one project at any one time
• A passion for writing, with a knack for spotting what makes a story interesting and thinking outside the box to create interesting and creative PR angles
• Ideally, previous experience working in food and drink or fast-moving goods. You’re just as eloquent in consumer lifestyle media as you are trade publications.
• An interest in food, sustainability, mission-led brands and transforming our global food system for the sake of people and planet.

WHO WE NEED YOU TO BE

We think your oatsomeness is built upon the following qualities:

• You have problem-solving skills essential for identifying root causes and implementing effective solutions.
• You are a self-starter who enjoys building from scratch and implementing sustainable processes, structures, and tools.
• You are highly collaborative and understand that our success as a company depends on our ability to work together to find innovative solutions.
• You have a charismatic presence and a knack for steering conversations while diplomatically focusing the room on what matters.
• You are an entrepreneur at heart, with the know-how to create forward momentum and the stamina to relentlessly drive the process.
• You are comfortable with ambiguity and chaos, energized by the challenge of building something lasting that benefits both the world and its people.
• You are a passionate advocate for sustainability who strives to create societal shifts and drive the plant-based revolution.

Another bulleted list felt redundant, so we made this page talking about all the benefits we offer to sweeten the deal of working with us before you apply – if you're curious, check out this fancy page right here!

YOUR APPLICATION

Phew! Well done if you’ve got this far. We’re glad we’ve still got your attention because we’ve got one last super important point to make.

We treat all candidates equally: If you are interested, please apply through our application system - any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!

Last day of application: 4th September, 2026.

Love Oatly XOXO

#LI-TA1