E-COM PRODUCT CONTENT – INTERN

AMSTERDAM | AUGUST 3, 2026

E-COM PRODUCT CONTENT – INTERN

About the Team

Step into the world of digital product content at INTERSPORT, where creativity, technology, and e-commerce come together. Our Content Team supports how product stories, images, metadata, and campaign assets are created, improved, reused, and activated across markets. From product copy and image workflows to content automation and AI-supported improvements, we focus on making content faster, smarter, and more consistent for international e-commerce and market activation.

About the Role

As our E-Com Product Content Intern, you will help us explore how AI and automation can support product content workflows. This is a hands-on, learning-focused internship where you will test tools, support small pilots, document learnings, and share practical recommendations on where AI can improve content creation, localisation, metadata, image workflows, and content activation.

You will not just observe from the sidelines. You will actively experiment with AI tools, compare outputs with current ways of working, and help the team understand which use cases are useful, risky, not ready yet, or worth developing further.

A DAY IN THE LIFE

No two days look the same. You might be:

• Testing AI tools for product copy, image adaptation, smart cropping, metadata tagging, or content recommendations.
• Supporting a small pilot or MVP linked to content automation, using product content, images, product data, or campaign assets as test samples.
• Comparing AI outputs with current manual or agency-supported ways of working and documenting what works, what does not work, and what needs improvement.
• Researching AI tools, content automation examples, competitor approaches, or e-commerce content use cases, then summarising your findings in a clear and practical way.
• Creating short pilot summaries, including the objective, test setup, sample used, output, result, and recommendation.

By the end of your internship, you will have practical experience in how AI and automation can support e-commerce product content, content workflows, and content activation processes.

YOUR RESPONSIBILITIES

• Test simple AI tools for product copy, image adaptation, smart cropping, metadata tagging, and content recommendations.
• Compare AI-generated outputs with current manual or agency-supported processes.
• Support small pilot projects or MVPs linked to content automation and workflow improvement.
• Help prepare test samples using product content, product data, images, metadata, or campaign assets.
• Research AI tools, content automation examples, and e-commerce content use cases that could help INTERSPORT improve speed, quality, or consistency.
• Document pilot results clearly, including objectives, setup, outputs, learnings, risks, and recommendations.
• Share progress updates with the Senior Content Lead and create useful handover notes for successful pilots.
• Support the Content Team with small automation, documentation, and process-improvement tasks.

WHO YOU ARE:

• We’re looking for someone who is:
  • Enrolled as a student for the full period of the internship and you are an EU Citizen or a Non-EU Citizen studying in The Netherlands.
  • Available for at least 6 months, 4/5 days a week.If you do not fulfil the above two points, we will not be able to offer you an internship.
  • Start of internship latest September 2026.
  • Curious and hands-on, with a genuine interest in experimenting, learning quickly, and testing new ideas.
  • Interested in AI tools, automation workflows, e-commerce, digital marketing, product content, retail, sports, or brand content.
  • Comfortable working with tools such as Copilot Studio, ChatGPT, Claude, Gemini, n8n, Make, Zapier, or similar platforms.
  • Structured and detail-oriented, with the ability to document results clearly and practically.
  • Able to work independently with guidance and manage several small tasks or pilots in parallel.
  • A clear communicator who can explain findings in simple, practical language for different stakeholders.
  • Fluent in English, both written and spoken.Preferred Fields of Study
  • Artificial Intelligence
  • Computer Science
  • Data Science
  • Digital Business
  • Digital Marketing
  • E-commerce
  • Information Management
  • Marketing Technology
  • Communication or a related fieldEquivalent practical experience, a university project, portfolio, GitHub project, or self-led AI or automation project may also be considered. Hands-on experimentation is especially valued. Why Join Us?

This is your chance to gain real-world experience at the intersection of AI, e-commerce, product content, and digital operations. You will learn how product content supports e-commerce, sell-in, sell-through, market activation, content reuse, and localisation across an international retail environment.

You will also build practical skills in AI tool testing, content automation, image and metadata workflows, documentation, structured reporting, time management, and communication in a multicultural environment.

Professional guidance and an informal working atmosphere within an entrepreneurial and dynamic work culture. The opportunity to learn, make mistakes, and gain exposure to an international work environment. With a full-time internship, you will receive an internship allowance of €500 gross per month on a 40-hour base. Additional perks include fun team activities, team workouts, Friday drinks, and shared lunches.

What Matters to Us

With a 50/50 (f-x/m) gender divide and over 70% of our colleagues being expats in our Amsterdam office, diversity is not only a phrase, at INTERSPORT we live it every day. We are curious to learn from differences and respect and value everyone.

Please note that, only applications through LinkedIn will be considered.