Chief Revenue Officer - CRO

As the CRO at PinMeTo, you drive the company’s overall revenue growth strategy and oversees all revenue-generating functions. Ensures full alignment across the entire customer journey, including lead generation, sales, onboarding, customer activation, retention, upselling, and offboarding.

Responsibilities

• Oversees the Sales and Customer Success departments to ensure high productivity and strong system support across all functions.
• Scales the global revenue strategy with a 12–36 month focus.
• Expands and scales a world-class revenue organization across existing and new regions, including Europe, the Middle East, India, and beyond.
• Uses AI, data, and market insights to guide commercial strategy, pricing models, and expansion plans with a focus on automation and productivity.
• Represents PinMeTo externally in major partnerships, enterprise deals, and strategic growth initiatives.
• Identifies growth opportunities across verticals, markets, and partners, turning them into measurable revenue.

Directly Responsible For:

• Revenue Metrics: ARR acquisition, Churn, and Net Revenue Retention (NRR).
• Commercial Operations: Packaging (with CPO), Pricing (with Head of Sales & CPO), Terms & Conditions (with CFO), and Budgeting (with Head of Sales).

Excluded Areas (Collaborative Only):

• Marketing: Collaborates closely with the CMPO.
• Partnerships: Collaborates closely with the CMPO.

Daily Tasks & Duties

• Drives overall revenue growth through aligned strategies across Sales, Marketing, and Customer Success.
• Oversees and optimizes the revenue engine from initial lead generation to customer retention and expansion.
• Implements and refines processes, tools, and technologies to improve efficiency, forecasting accuracy, and revenue performance.
• Collaborates with Product and Marketing teams to ensure customer insights directly inform go-to-market strategies.
• Reports on revenue performance, pipeline health, and growth opportunities to company leadership.

Mandate & Authority

Commercial Mandate

• Owns and drives all commercial negotiations and strategic partnerships to maximize long-term revenue growth.

People Leadership & Management

• Direct People Responsibility: Holds direct managerial and executive responsibility for team leaders and direct reports within Sales and Customer Success. Handles 1:1s, performance reviews, salary reviews, and HR requests (such as absences etc.)
• Strategic Talent Management: Leads recruitment, onboarding, and offboarding decisions in close collaboration with People & Culture and Management to maintain the optimal talent mix.

Qualifications

• Education: Bachelor’s degree in Business, Marketing, or a related field (or equivalent executive experience).
• Experience: 10+ years of proven commercial leadership in Sales, Customer Success, Marketing, or Partnerships, preferably within B2B SaaS.
• Track Record: Success in designing and executing integrated revenue strategies that drive acquisition, retention, and expansion.
• Leadership: Strong ability to build, scale, and align cross-functional revenue teams toward common growth targets.
• Analytical Mindset: Skilled in interpreting data, forecasting performance, and turning insights into actionable plans.
• Communication: Excellent negotiation and stakeholder management skills in English (written and verbal).
• Adaptability: Comfortable operating in a fast-paced, dynamic, and evolving business environment.

What we offer

At PinMeTo, you’ll experience a Swedish business culture characterized by a flat hierarchy, open communication, and high trust. We value initiative, continuous learning, and celebrating shared achievements together.

You will join an international, welcoming team that values diversity and personal growth. Beyond offering a dynamic environment where your voice genuinely shapes our growth, we provide competitive benefits, flexibility, and a focus on long-term well-being.

Do you want to join a leading SaaS company with ambitious goals and help shape the future of local digital marketing? Then we’d love to get to know you!