Wholesale Retail Manager - Nordics

Position

Do you wish to join the House of Dreams?

In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.

You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:

Create Passionately

Craft together with joy

Excel for ultimate luxury

Lead with audacity

Cultivate Triumphant inclusivity

Commit and act to re-enchant the world.

Design your dreams with Dior.

Your Impact:

The Wholesale Retail Manager will oversee and manage retail operations for the wholesale business across the Nordics, ensuring the achievement of sales targets and maintaining strong relationships with key wholesale doors This role involves leading a team of Field Managers, Beauty Consultants rotators, and off-payroll staff, while also focusing on motivating top doors and providing individual coaching to enhance business development and leadership skills.

Job responsibilities

Location: Copenhagen, Denmark

Reporting Line: Commercial Director Nordics

Team Management & Development

• Lead, motivate, and manage a team of Field Managers, BC rotators, and off-payroll staff, ensuring alignment with business objectives.
• Provide ongoing coaching and leadership development to Field Managers and BCs, fostering a culture of high performance and continuous improvement.
• Serve as the primary contact for POS and Field Managers for business development & management topics, addressing operational queries and supporting daily activities.
• Communicate team targets, calculate and communicate bonuses, and conduct regular performance management reviews to drive engagement and accountability.
• Review and approve Travel & Expenses (T&E) submissions in line with company policy.
• Follow up and ensure efficient, optimized commercial team planning and impactful store visits, while following up on “impact per visit” KPI.
• Communicate sell-out targets to key retail partners, including Matas Group, Frederik & Louisa, Sokos etc.

Top Doors Motivation

• Build and maintain strong relationships with local store management in top wholesale doors to maximize sell-out and brand presence.
• Monitor commercial activity and performance against KPIs, implementing retail strategies and regularly updating Top Door Plans to ensure business growth.
• Follow up at the beginning of each commercial cycle to ensure Novelty OTIF (On Time In Full) execution in top stores, in line with global brand guidelines & local priorities.
• Coordinate and support key activations, events, and promotional moments to drive sales and enhance customer experience.
• Develop and manage Top Door Activation Plans, ensuring alignment with brand priorities and local market needs.

Local Incentives

• Develop and manage monthly sell-out targets, ensuring clear communication and alignment across the team and retail partners.
• Define and manage sales competition targets to incentivize performance across wholesale doors.
• Ensure timely and accurate target communication to retailers, maintaining transparency and accountability.
• Conduct regular forecasting follow-ups on the Top 10–12 doors by commercial line and sell-out performance.
• Coordinate, track, and consolidate KPIs related to sales, scheduling, and incentive programs across the Nordics, ensuring transparency and effectiveness.
• Conduct monthly follow-ups and tracking results to optimize incentive impact.

Operational Excellence

• Conduct periodic POS evaluations to assess distribution quality, identify gaps, and support strategic decision-making across the wholesale network.
• Oversee and control POSM activations, managing budgets, savings, and tester allocations efficiently.
• Oversee the execution of retail plans and maintain operational standards, including product management, stock control, and visual merchandising.
• Gather & share local insights on Dior performance and competitor activities within the wholesale channel, sharing best practices with the team and wider organization.
• Foster cross-functional collaboration with Retail development & Commercial teams and other stakeholders to support overall business objectives.
• The responsibilities outlined in this job description are subject to change based on the company's needs and ongoing projects

Profile

REQUIREMENTS:

• Open to travel (70%) across Nordic
• Prior experience: Minimum of 5 years of experience in a leadership role, with a preference for experience in the beauty or luxury industry. Fluency in English (both written and spoken) is essential. Proficiency in Nordic languages is a plus.

SOFT SKILLS:

Create Passionately:

• Resourceful
• Resilience

Lead with Audacity:

• Exemplary Leadership & People Management Capacity
• Critical Thinking

Craft Together with Joy:

• Teamwork & Collaboration
• Emotional Intelligence

Cultivate Triumphant Inclusivity

• Integrity
• Empathy

Excel for Ultimate Luxury:

• Attention to detail
• Numeracy/Analytical

Commit & Act to re-enchant the world:

• Change Management
• Purpose Driven Management

Hard Skills:

• Customer Relationship Management
• Coaching / Leading teams
• KPIs oriented / Business Acumen
• Performance Management
• Planning
• Product Knowledge
• Team Management / People Development
• Visual Management
• Operational excellence
• Digital oriented

Additional information

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.

At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.

Recruitment process

RECRUITMENT STEPS

• Submit your application via our website. A recruiter will review your application. If your profile aligns with the requirements defined by our Hiring Team, you will be contacted for an initial HR interview. Subsequently, you will have subsequent in persons interviews with the Commercial Director & General Manager.
• The process outlined above is subject to change based on the company's evolving business needs. PARFUMS CHRISTIAN DIOR MAISON

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Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.

The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.