EnglishWillDo

Senior Meta Ads Specialist | Facebook & Instagram Performance Marketing Expert

Saint Laurent · Remote, Sweden

No Swedish requiredPosted today
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We are seeking a Senior Meta Ads Specialist with strong experience managing and scaling Facebook and Instagram advertising campaigns.

The ideal candidate has a proven track record of driving profitable growth through Meta Ads, optimizing campaign performance, and managing large advertising budgets for eCommerce brands or lead generation businesses.

You will be responsible for developing advertising strategies, improving campaign efficiency, and delivering measurable results through data-driven optimization.

Responsibilities

  • Develop and execute Facebook and Instagram advertising strategies.
  • Manage and optimize Meta Ads campaigns across different objectives.
  • Scale successful campaigns while maintaining strong ROAS and CPA targets.
  • Research audiences and develop effective targeting strategies.
  • Test creatives, audiences, and campaign structures.
  • Monitor campaign performance and provide optimization insights.
  • Manage Meta Pixel, Conversions API (CAPI), and conversion tracking.
  • Analyze data and create performance reports.

Requirements

  • 3+ years of experience managing Meta Ads campaigns.
  • Experience managing significant monthly advertising budgets.
  • Strong knowledge of Meta Ads Manager and Facebook advertising ecosystem.
  • Experience with eCommerce, lead generation, or customer acquisition campaigns.
  • Understanding of ROAS, CPA, CTR, conversion rates, and campaign analytics.
  • Ability to analyze data and make strategic optimization decisions.

Preferred Qualifications

  • Experience managing $50k+ monthly ad spend.
  • Previous digital marketing agency experience.
  • Knowledge of GA4, Google Tag Manager, and attribution tracking.
  • Experience scaling paid social campaigns across multiple markets.

To Apply

Please include:

  • Years of Meta Ads experience.
  • Largest monthly advertising budget managed.
  • Types of campaigns and industries you have worked with.
  • Examples of successful Facebook/Instagram campaigns and results achieved.

Job Type: Full-time

Pay: 19 000,00kr - 29 000,00kr per month

Work Location: Remote