Team Purpose

The Sales team drives profitable growth by identifying new business opportunities, developing strategic customer relationships, and ensuring a deep understanding of customer needs, market dynamics, and commercial opportunities. Working closely with Commercial Excellence, Supply Chain, Operations, Marketing, and Innovation, the team contributes directly to Faerch’s mission by delivering customer-focused solutions that support long-term sustainable growth.

Your Role

As Vice President, Sales, you will lead the sales for Northern Europe: Nordics (Denmark and Finland), UK and Belgium and their sales organization, with accountability for driving profitable growth, developing new business opportunities, and strengthening strategic partnerships with key customers across the countries and market segments within the Northern Europe.

Reporting to the Chief Commercial Officer, you will set the commercial direction for the region, ensure strong sales governance and performance management, and role model the Commercial Drumbeat from the top — including pipeline management, customer engagement, new customer acquisition, and disciplined follow-up.

You will also develop and coach high-performing sales teams, build capabilities in strategic selling, negotiation, and account management, and foster strong collaboration across Sales, Commercial Excellence, Supply Chain, Operations, Marketing, and Innovation to enhance customer experience and long-term commercial success.

What We’re Looking For

We are looking for a commercially strong and strategic sales leader with a proven ability to drive sustainable profitable growth across complex markets, customer segments, and geographies. The ideal candidate combines business development mindset, customer centricity, and strong operational discipline, with the ability to translate market insights into clear commercial priorities and measurable results.

To succeed in this role, you will bring strong leadership presence, excellent stakeholder management, negotiation capability, and the ability to lead through influence across functions and countries. You are structured, performance-oriented, and able to build empowered teams that balance customer value, commercial ambition, and long-term partnership potential.

Key Responsibilities

• Drive the Group’s sales growth strategy across the region, continuously developing new business opportunities in existing and emerging markets.
• Lead customer hunting activities, prospecting and securing new accounts that align with Faerch’s strategic objectives.
• Develop strategic partnerships and long-term relationships with key customers, distributors, and industry stakeholders.
• Lead strategic customer negotiations and contract development, balancing commercial value with long-term partnership potential.
• Establish and lead a high-performing regional sales organization with country-level accountability and segment specialization.
• Ensure consistent sales processes, governance, pipeline management, forecast accuracy, and performance follow-up.
• Monitor customer satisfaction, identify risks early, and ensure corrective actions and improvement initiatives are implemented.
• Foster close cooperation with Commercial Excellence, Supply Chain, Operations, Marketing, and Innovation to improve customer experience, retention, and long-term commercial success.

Experience & Qualifications

The ideal candidate brings significant experience in senior sales leadership, business development, customer strategy, and account management within an international B2B environment. Experience leading regional or multi-country sales teams, managing complex customer portfolios, and developing new business across segments will be important for success.

Strong commercial acumen, strategic selling skills, negotiation capability, performance management discipline, and the ability to build trusted relationships with senior internal and external stakeholders are essential. A solid understanding of customer segmentation, pipeline management, forecasting, and margin contribution will also be valuable.

Success in This Role

In the first 6–12 months, success will be visible through a clear regional growth agenda, strengthened customer engagement, improved pipeline discipline, and a structured approach to account prioritization, forecasting, and commercial performance management.

Longer term, the Vice President, Sales will contribute to sustainable profitable growth, stronger customer satisfaction, increased share of business from new customers and new products, improved net win/loss ratio, and stronger gross margin contribution across the region.

Meet the Team

You will join a commercially ambitious and collaborative Sales organization, working with regional and segment-based teams across multiple countries. The team is focused on customer value creation, new business development, strategic account management, and disciplined commercial execution.

You will also work closely with colleagues in Commercial Excellence, Supply Chain, Operations, Marketing, and Innovation to ensure a seamless customer experience and to turn market and customer insights into growth opportunities.

Meet Your Manager

You will report to the Chief Commercial Officer, who values commercial ambition, customer focus, cross-functional collaboration, and clear accountability for sustainable profitable growth.

What’s it like to work at Faerch?

Working at Faerch means joining a purpose-driven company focused on sustainability, circularity, and innovation. We offer an international environment where people can grow, collaborate across functions and countries, and contribute to solutions that support a more sustainable future for food packaging.

Are you the one we’re looking for?

Are you motivated by leading commercial growth, building high-performing teams, and creating long-term value for customers in an international environment?

How to Apply

Please submit your application via the link and tell us why you are the right match for the role.