Social Media Marketing Specialist

Responsibilities

Ø Manage content strategy and day-to-day operations for ZEELOOL's European social media platforms, including Instagram, TikTok, Facebook, Pinterest, and YouTube.

Ø Create and produce image and short-video content aligned with European aesthetics and eyewear fashion trends to increase brand visibility, followers, and engagement.

Ø Manage KOC/KOL collaborations; source and partner with European local influencers for product reviews, unboxings, styling, eyewear matching, and other content collaborations; track partnership performance.

Ø Monitor social media metrics and generate weekly/monthly reports; continuously optimize content direction, posting cadence, and engagement tactics.

Ø Stay informed about European social media trends, hot topics, and platform algorithm changes; plan topic campaigns, UGC interactions, and brand challenges that align with brand identity.

Ø Collaborate with the Website Marketing Specialist to drive traffic from social media to the website, increasing organic traffic and conversions; support the Europe Manager in executing localized brand marketing campaigns.

Requirements

Ø 1–3 years of experience in social media operations, content creation, or digital marketing; experience in fashion, eyewear, beauty, or accessories is preferred.

Ø Proficient in Canva, CapCut, Adobe tools, or similar; basic video editing and graphic design skills.

Ø Fluent in English as a working language; Dutch or other European languages are a plus.

Ø Familiar with European social media algorithms and user behaviors; capable of creating localized content.

Ø Creative, with strong copywriting skills and a strong content portfolio.

Ø Quick to respond to trending topics and translate them into content.

Job Types: Full-time, Contract
Contract length: 12 months

Pay: €2.800,00 - €3.800,00 per month

Work Location: In person