Brand Manager Portugal
URIACH · Lisbon, Portugal
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Portugal, Lisbon, Lisbon R. Afonso Praça 30, 1495-061 Lisboa, Portugal, Pharmaceutical Industry, Marketing / Public Relations
Work location: Portugal, Lisbon, Lisbon
Sector: Pharmaceutical Industry
Role: Marketing / Public Relations
Branch: URIACH
Date of last update: 01/10/2026 Expiry date: 31/12/2999
Job description
Job Title: Brand Manager Portugal (South Western Europe)
Reports to: SWE Marketing Director
Location: Lisbon
Employment Type: Full-time
Job Summary
Develop and implement the Marketing strategy for each assigned brand or category within the country, in alignment with Global Brand Plans, to achieve growth objectives and drive results in terms of margin, sales, and profitability.
Key Responsibilities
- Define the brand's 3-year strategic plan within the country.
- Prepare and develop Marketing plans through:
- Internal and external market assessment.
- Consumer analysis to define and adapt brand strategies according to customer needs, including segmentation and targeting.
- Collaboration with the Trade Marketing and Sales teams to define promotional plans and point-of-sale (POS) activation strategies.
- Development of communication plans across both offline and digital channels, from creative concept to media planning and execution.
- Definition and development of the brand innovation portfolio and innovation pipeline in collaboration with the Global team.
- Monitor brand performance and track key performance indicators (KPIs).
- Manage the A&P (Advertising & Promotion) budget.
- Analyze the profit and loss account (P&L), ensuring margin targets are met through pricing and portfolio mix strategies, while maintaining cost control.
- Prepare launch forecasts and monitor performance in coordination with the Supply Chain team.
Type of contract: Permanent job
Skills required
Required Skills and Qualifications
- University degree in Marketing, Economics, Business Administration, or a related field.
- More than 3 years of experience in Marketing roles within the Consumer Healthcare or Fast-Moving Consumer Goods (FMCG) sectors.
- Strong ability to work cross-functionally within a matrix organization.
- Proactive, adaptable, and results-oriented profile, capable of managing multiple projects in a dynamic global environment.
- Fluent in English and Spanish, both written and spoken.
- Availability to travel to Barcelona as required.
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