Build the Future of LEGO House Through Business Insight

We're looking for a commercially minded Business Intelligence Manager who can understand business challenges, identify opportunities, and turn data into clear recommendations that support better decisions.

In this role, you will work closely with leaders and stakeholders across LEGO House to support commercial performance, guest growth, revenue optimization, and operational planning. You will use data, forecasting, reporting, and analysis to create practical insight that helps the business prioritize, act, and grow.

The position is based in Billund, and we do not offer relocation assistance or visa support for this role.

Core Responsibilities

In the Business Intelligence Manager role, you will help turn commercial questions into clear insights, recommendations, and actions that support both strategic and day-to-day decision-making.

• Understand the business and identify commercial opportunities by analyzing guest behavior, target groups, market opportunities, tourism trends, sales performance, and guest feedback, while partnering closely with stakeholders across Sales & Insights, Marketing, Operations, Finance, and senior leadership,
• Translate data into practical recommendations that support guest growth, revenue optimization, ticket product development, pricing, campaigns, and operational planning.
• Lead forecasting and planning across guest volume, revenue, opening calendar planning, time-slot allotment, and capacity planning.
• Own and develop trusted BI reporting through dashboards, reporting tools, and self-service analytics that make insights accessible and useful across the organization.
• Combine internal and external data sources to create a stronger understanding of performance, opportunities, and business impact.
• Communicate insights clearly and engagingly so complex information becomes easy to understand, discuss, and act on.

Do you have what it takes

You bring strong analytical skills together with commercial curiosity and a solid understanding of how data can create business value. Ideally, you have:

• 5+ years of experience within business intelligence, commercial analysis, forecasting, performance management, or business partnering.
• Business understanding and the ability to connect data, guest behavior, revenue, operations, and commercial priorities.
• Experience translating business questions into clear analysis, recommendations, and decision support.
• Power BI skills, including dashboard development, data modelling, visualization, best practices, and preferably DAX.
• Excel capabilities and experience working with multiple data sources.
• Communication skills and the ability to explain complex insights in a simple and engaging way.
• Experience partnering with stakeholders across functions to guide decision-making.
• Fluency in English, written and verbal.

Experience from tourism, attractions, entertainment, hospitality, or destination businesses is considered an advantage, but not a requirement.

Join the Sales & Insights team in LEGO House

LEGO House is unlike any other workplace.

Here, you'll join a collaborative community where different perspectives are valued, ideas are welcomed, and learning is part of everyday work. We believe effective solutions are built collaboratively, and you will have plenty of opportunities to test assumptions and help guide how data supports the business.

From improving forecasting and business planning to creating useful reporting tools and guiding strategic decisions, your contributions will be seen throughout the organization.

Ready to Build Memorable Moments Together with Us?

We'd be interested to hear how your experience and curiosity can help shape the future of LEGO House.

Applications will be reviewed on an ongoing basis, so we encourage you to apply as soon as possible. We anticipate that the selected candidate will begin around November 2026, though the exact start date can be arranged with the right person.

Apply now and become part of a team where insights lead to action, collaboration creates impact, and every role contributes to building memorable moments together.

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What’s in it for you? Here are some of what to expect

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you’ll have access to a lot of wellbeing initiatives and programs, both physically and mentally.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week if it is compatible with your role. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
• Social events - Our staff association invites all employees to a wide range of social gatherings. There is something for everyone's taste, New Year's party, carnival fun, ice skating, and much more.

About LEGO House

LEGO House is an experience house in Billund, Denmark, celebrating the LEGO brick and the LEGO idea. The 12,000m2 is filled with 25 million LEGO bricks ready to give LEGO fans of all ages the ultimate LEGO experience.

In LEGO House we are not only working on making memorable and magical LEGO experiences for all our guests, but also on being the best place to work for all employees. Here you can be your true self at work every day and you will be appreciated for exactly who you are. We strive to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued and they belong.

As an employee at LEGO House, you are part of a team of passionate and dedicated specialists and leaders who, across teams and functions, are committed to creating world-class LEGO experiences for everyone visiting the house. We have a fundamental belief that to deliver this, LEGO House needs to be the best place to work for all employees. It is like a coin where the one side does not go without the other.

When recruiting future colleagues, we focus not only on recruiting colleagues who match the job description and profile. A match with the LEGO House values and culture is also a requirement, and by joining the team you get the opportunity to have an exciting career with a much-loved brand where personal development and purpose in what you do, goes alongside passing on fantastic LEGO moments to our guests.

Go explore LEGO House - The world's best play date to learn more about our mission, workplace, people and culture.