Media Specialist

• Applications are considered on a rolling basis
• Stockholm
• Hybrid Job Description

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Ever wondered what it's like to run point on one of the biggest media budgets in Sweden, day in and day out? As our new Media Specialist, you'll be the engine room behind Paid Search and Paid Social at Lyko: keeping a high volume of campaigns moving, partnering closely with two channel owners, and building your own structure inside a brand-new in-house team. If you know your way around media buying and love making things actually happen, this is your seat at the table.

Since 2008, Lyko has grown from a small e-shop into a full-fledged beauty ecosystem, and we're continuing to build the best digital beauty experience in the Nordics and beyond. With over 87,000 products from 1,000+ brands, we're on a mission to elevate our digital experience, and Digital Media is one of the biggest investments behind that growth.

About the Role

As Media Specialist, you'll be the operational engine behind our Paid Search and Paid Social efforts, working hand in hand with our Paid Search Manager and Paid Social Manager to keep campaigns moving, from first upload to final asset. What you need, is a solid understanding and experience of how media buying actually works and project management skills.

At Lyko, you will join a stellar inhouse team in one of the largest media budgets in Sweden.

Your main responsibilities include:

• Project-managing paid media campaigns end-to-end, working closely with our external agency partners as well as internal stakeholders
• Uploading and managing campaigns and assets across our accounts
• Affiliate and partner marketing management, price comparison strategy, student segment growth, and cashback partnerships
• Supporting Paid Search and Paid Social priorities day to day, wherever the biggest need is
• Being a close, reliable partner to two channel owners who both count on you

Who you are

You've earned your stripes by doing the work: loading campaigns, managing assets at scale, and knowing the difference between a tracking problem and a content problem before anyone has to tell you.

That matters here, because this role sits right between Paid Search and Paid Social, two channels that behave differently inside a team that's brand new and still building its own processes.

You're used to building your own structure and navigating an environment where self-leadership is at the heart of everything you do.

In other words you have skills in:

• Hands-on experience running and optimizing campaigns in Paid Search and/or Paid Social (Search experience is a plus)
• A real, practical understanding of how media buying works end to end: setup, execution and reporting.
• Strong project management instincts: you can coordinate agencies and keep a high volume of campaigns.
• Self-led: you build the process when it isn't there yet, instead of waiting for someone to hand it to you
• Collaborative

You don't need to tick every single box to apply. We care more about capability, perspective, and how you think than about counting years or buzzwords. If you've done most of this and you're hungry for the rest, we want to hear from you.

Why Lyko?

You'll be part of one of the largest digital media operations in Sweden, always part of the conversation and often first in line for alpha and beta tests from our platform partners. We're a positive, curious organization: if you've got an idea worth testing, you'll get the room to test it.

About the setup

This is a permanent, full-time position based at our headquarters on Sveavägen, Stockholm. You'll report to our Media Manager, and sit at the intersection of media, data, and tech, working closely with several specialist teams across the business.

We believe great, inclusive cultures are built by people actually meeting and working together - so we've landed on what we call "Business First": at least three days a week at the office, the other two up to you, as long as it works with the needs of the business. A pretty good balance, if you ask us.

Apply without CV or cover letter

If this sounds exciting and you're eager to apply - go ahead and do it ASAP! It’s quick and easy. No CV or cover letter needed, instead, we ask you to answer a few questions that are valuable for us in our selection process. Please apply as soon as possible, but no later than 27th of September 2026.

Do you have questions about the position? Contact Seve Michel, Head of Online at seve.michel@lyko.com. We look forward to receiving your application!

Work with great people

Rebecka Landh Purchaser K-beauty & Trends "The best part of working at Lyko is combining a passion for beauty with a fast-paced environment, real responsibility, and amazing colleagues. Within K-beauty, something new is always happening, and working with trends and brands to create the best experience for our customers is both challenging and incredibly rewarding. Lyko encourages courage, innovation, and personal drive – giving you the opportunity to truly make an impact and grow!" Erika Weilander System Developer "The best thing about Lyko is the combination of amazing colleagues, creative freedom, and a high level of responsibility. Here, I get to be creative, test ideas, and truly make an impact in my work—while being surrounded by a team that always supports and inspires me, making every day both enjoyable and enriching!" Daniel Ramzi IT Helpdesk "Lyko is a workplace where you can have fun while being part of something that is constantly moving forward. I’m inspired every day by colleagues with incredible drive—from the warehouse in Vansbro and our stores to our offices across Europe. If you enjoy developing, taking responsibility, and working with people who want to move forward together, Lyko is the perfect place for you" Aura Vuorela Event & PR Manager Finland "What I first fell in love with at Lyko, was the fun and bit of a rebel attitude sprinkled all around the company and culture. You're always encouraged to try new things, think outside the box and be creative, with no judgment, and that really is the foundation for creating magical things, and of course bringing the best out of the amazing Lyko people." Skills & Requirements

About the company

Lyko is a haircare and beauty specialist with the ambition to transform the industry.

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CountiresWe exist in eight countries — Sweden, Norway, Denmark, Finland, Germany, the Netherlands, Austria, and Poland. Which will be our ninth one?

Packages Every 100th package sent in Sweden last year was from Lyko. Cool, right!?

SustainabilityYes, we work with beauty, but we till believe that we can make a difference for the environment. That's why all our shipping is fossil free, and our packaging is kept to a minimum.

DeliveryWhen a customer places an order with us, it is packed and sent out for delivery within 18 minutes-ish. We’re proud of that – but also committed to improving it!

FamilyLyko is a family business, with the name of the company being the same as the family name. The entire family still works within the company.

Lyko

Stockholm | Hybrid

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