Website & Digital Experience Manager (m/w/d)

Job Description

Role Summary:

The Website and Digital Experience Manager (m/w/d) is responsible for the end-to-end management of Genesis European websites, ensuring a seamless and high-quality customer experience. This role drives digital initiatives that support marketing and sales objectives while leading website development, governance, and optimization activities across multiple European markets. Acting as a key partner to agencies and internal stakeholders, you will shape digital roadmaps, enhance customer journeys, and deliver impactful digital experiences.

We want you to:

Manage external digital agencies and oversee website content management, backlog prioritization, sprint delivery, release validation, and website performance.

Develop and drive digital roadmaps in collaboration with marketing, content, and IT stakeholders to support business and marketing objectives.

Coordinate with National Sales Companies (NSCs) and cross-functional stakeholders to prioritize digital initiatives and implement data-driven improvements.

Operate and enhance the Adobe Experience Manager (AEM)-based vehicle configurator, including vehicle trims, options, packages, and pricing structures.

Lead digital transformation and website optimization projects across multiple European markets, ensuring successful planning, execution, and delivery.

Optimize customer journeys through user testing, journey mapping, competitor benchmarking, and collaboration with UX/UI partners.

Oversee SEO strategy, audits, and technical improvements to improve website visibility and performance.

Maintain digital governance standards, ensure compliance with privacy regulations, and implement effective incident management processes.

Partner with performance marketing teams to interpret analytics, monitor website performance, and provide reporting and insights to leadership.

Act as a key coordination point between Korea HQ, European headquarters, NSCs, and external partners to align digital priorities and initiatives.

About you:

Bachelor’s degree or equivalent qualification.

Approximately 7 years of relevant professional experience.

Experience delivering large-scale or multi-country digital project rollouts.

Strong knowledge of web development, SEO, analytics, and digital performance tools such as Google Analytics, Adobe Experience Manager, and Tableau.

Experience working with project management and collaboration tools such as Jira, Confluence, and Slack.

Strong strategic thinking skills with the ability to translate business needs into effective digital solutions.

Proven ability to collaborate across functions, markets, and cultures in a complex stakeholder environment.

Experience managing digital platforms, customer journeys, and website optimization initiatives.

Strong project and change management capabilities, with experience leading initiatives from planning through rollout.

Strong analytical and problem-solving skills, including the ability to interpret data and drive continuous improvement.

Familiarity with customer data platforms and a strong understanding of digital sales journeys, online configurator tools, and the customer buying experience.

Rewards and Benefits

A competitive salary and benefits package

Flexible working hours and a hybrid working policy

Continued learning and professional development

Car sharing and lease mobility program

Complimentary daily lunch at our canteen and subsidized breakfast options

Complimentary fitness facility and the opportunity to join various sporting clubs

Highly international working environment

Information at a Glance

Posting Start Date: 28/08/2026

Location: Germany

Level of Experience: Mid-Career

Employment Type: Permanent

Function: Marketing

Subfunction: