Global Media Director – Consumer Brands (f/m/d)
Alto Products · Weinheim, Germany
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Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,800 people and hosts a global distribution network.
Some of your Benefits
Flexible Work Models
Flexible Work Models: We allow for flexible work models to ensure both professional and personal success.
International Opportunities
International Opportunities: Grow in your career through international exchange and global job opportunities.
Diversity & Inclusion
Diversity & Inclusion: We focus on providing an inclusive environment and recognize our diversity contributes to our success.
Personal Development
Personal Development: We offer a variety of trainings to ensure you can develop in your career.
Cafeteria/ Canteen
Cafeteria/ Canteen: We offer fresh food on-site, both hot and cold. We are seeking a strategic and commercially driven Director Global Media to define and lead our global media agenda across 35+ markets for our consumer brands, including Vileda, Nilfisk consumer products, O-Cedar, Marigold and Gala. This role will shape the Media Vision, Media Strategies and Governance principles, and drive effective, consistent and measurable media investments worldwide.
As the owner of global media strategy, agency partnerships and media capabilities, you will ensure that media planning and activation deliver maximum business impact, strengthen brand growth and improve marketing ROI across our portfolio. location_on Weinheim Hybrid Work trip_origin Freudenberg Home and Cleaning Solutions GmbH You support our team as Global Media Director – Consumer Brands (f/m/d)
Responsibilities
- Define and lead the global media strategy, vision and investment principles of our brands, such as Vileda, O-Cedar, Gala and others
- Establish global media governance, standards, KPIs and measurement frameworks to improve effectiveness and ROI
- Lead the global media agency ecosystem and strategic platform partnerships (e.g., Google, Meta, Amazon)
- Lead media transformation initiatives, including Adtech, Martech, AI-driven optimization and capability building across regional teams
- Lead the Global team of media experts (Classic, Performance and Social) and the Media Council consisting of regional stakeholders in Europe and North America
Qualifications
- University degree in Business, Economics, Marketing or a related field; MBA preferred
- Several years of relevant professional experience in FMCG media and/or media agency, incl. leadership responsibility and ownership of large-scale media investments
- Proven track record over several years in media strategy, agency management and marketing effectiveness and budget management in a multinational matrix
- Strong expertise in Adtech, Martech, data and tracking ecosystems
- Extensive experience in budget management and commercial decision-making
- Business fluent in English, German is a plus The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Additional Information
Kim Neumann
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