Tools, Data & Reporting Analyst

Tasks & Responsibilities:

Analytics, Insights &Strategic Consultation

• Guides and supports professionals across relevant disciplines with analytical expertise
• Applies digital analytics tools to sharpen insights across communications and marketing
• Manages Communications and marketing analytics reporting, including tool governance, KPI definition and dashboard visualisation
• Defines, owns and continuously improves processes to enhance collaboration, quality, UX and insight quality
• Consults stakeholders and channel experts on high-impact communication opportunities based on competitive gap and audience analysis
• Conducts effectiveness analyses of communication assets and owned channels, including website drop-off diagnostics, content performance and campaign funnel assessments
• Translates analytical findings into structured, decision-ready recommendations and presents them to stakeholders and leadership

Tool & Process Governance

• Governs following tool areas: Analytics/reporting, translations/terminology, DAM/CMS, marketing automation/AI,
• Owns process design and improvement outcomes across communications and marketing functions

Qualifications:

• Bachelor's degree in a relevant field or comparable specialised training
• 5-7 years of professional experience in a relevant industry context
• Fluent in written and spoken English and German
• Extensive relevant experience and proven expertise may substitute for the required degree.