Marketing Manager, Market Intelligence (EMEA)
Align Technology · Wrocław, Poland
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Description
About the Role
We are looking for a hands-on and market-focused professional to support Market Intelligence activities across EMEA. This role is centered on primary research, validation of market insights, and close collaboration with local teams, ensuring a robust and realistic understanding of market dynamics.
Overview
As Marketing Manager, you will play a critical role in bridging data with real market understanding. Working closely with the Senior Manager, you will validate hypotheses, gather insights from local markets, and synthesize multiple inputs into clear, actionable recommendations. This role is less about building analytics from scratch (you will be working very closely with the Data & Analytics team) and more about ensuring insights reflect real-world market conditions, combining data, stakeholder input, and on-the-ground intelligence.### Key Responsibilities
1. Primary Research & Market Validation* Design and execute primary research initiatives (e.g., surveys, interviews, field input) to validate market assumptions
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Engage with local commercial and marketing teams to collect firsthand insights on market dynamics, customer behavior, and competitive activity
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Triangulate multiple data sources (internal data, external reports, local input) to confirm accuracy and consistency of insights
2. Local Market Engagement* Act as a key point of contact for market intelligence topics across EMEA countries
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Build strong relationships with country teams to ensure continuous feedback loops and knowledge sharing
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Consolidate local perspectives into a cohesive regional view, highlighting key differences and opportunities
3. Insight Synthesis & Storytelling* Synthesize quantitative and qualitative inputs into clear, structured insights
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Translate complex and sometimes conflicting inputs into simple, actionable recommendations
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Support development of presentations and reports tailored for regional and senior stakeholders
4. Market & Competitive Intelligence* Monitor market trends and competitive dynamics by combining desk research with local validation
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Support the development of market segmentation and opportunity assessments, ensuring alignment with local realities
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Identify emerging risks and opportunities through continuous dialogue with markets 5. Collaboration with Analytics & Data Teams* Work closely with BI and Data Analytics teams to leverage existing dashboards and analyses
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Provide business context and validation to complement data-driven outputs
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Ensure analytical outputs are interpreted correctly and translated into business-relevant insights.
6. Execution & Continuous Improvement* Support ongoing market intelligence projects and take ownership of defined deliverables
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Improve processes for insight collection, validation, and dissemination across regions
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Contribute to building a scalable and repeatable market intelligence framework.
Skills, Knowledge & Expertise
Skills and Qualifications* Bachelor's degree in Marketing, Business or related field.
- 4–6 years of experience in market intelligence, insights, marketing, or commercial roles
- Experience in primary research and stakeholder engagement (surveys, interviews, market interactions)
- Strong ability to synthesize qualitative and quantitative inputs into clear insights
- Excellent communication and stakeholder management skills across multiple markets
- Business acumen and understanding of commercial dynamics
- Experience in healthcare, dental, or medical devices is a plus
- Analytical literacy (ability to interpret data) but not necessarily hands-on BI development
About Align Technology
Your growth and well-being:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:* Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.
Discover Align:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well-being?
Explore Align's culture here!
Want to discover more about exocad and Cubicure? Click on their names for additional information.
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Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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