Senior Manager Global Category Management – Consumer Brands (f/m/d)
Freudenberg Group · Weinheim, Germany
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Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,800 people and hosts a global distribution network.
Some of your Benefits
Flexible Work Models
Flexible Work Models: We allow for flexible work models to ensure both professional and personal success.
Cafeteria/ Canteen
Cafeteria/ Canteen: We offer fresh food on-site, both hot and cold.
International Opportunities
International Opportunities: Grow in your career through international exchange and global job opportunities.
Personal Development
Personal Development: We offer a variety of trainings to ensure you can develop in your career.
Employee discounts
Employee discounts: Opportunities for deals on products and services. As Senior Manager Category – Global Consumer Marketing, you will shape the 18-month to 3-year growth strategy for our Above the Floor category across our consumer brands Vileda, O-Cedar, Gala, Wettex, Marigold, Gimi and Oates. You will prioritize key commercial and innovation opportunities and guide senior stakeholders in turning strategy into action. Weinheim Hybrid Work Freudenberg Home and Cleaning Solutions GmbH You support our team as Senior Manager Global Category Management – Consumer Brands (f/m/d)
Responsibilities
- Shape and drive the global category strategy, setting strategic priorities through the Category Flywheel and tracking progress against key growth targets.
- Identify new growth opportunities and translate 3-year ambitions into clear priorities across product segments, channels and markets.
- Develop global category growth platforms and compelling trade stories rooted in consumer and shopper insights.
- Lead strategic category and marketing initiatives and bring forward recommendations to senior leadership.
- Partner with Global Insights, Innovation and other key functions to identify consumer needs, market trends and future growth opportunities.
- Drive strategic planning and performance tracking across key category priorities.
- Explore new growth territories beyond the core business, including adjacent categories, strategic partnerships and M&A opportunities.
Qualifications
- University degree, ideally in business studies, economics or an MBA.
- Experience in FMCG marketing or commercial functions combined with strategy consulting or corporate strategy – ideally at a top-tier strategy consultancy, Big 4/Big 5 advisory firm or in a comparable strategic planning role.
- Proven track record in developing growth strategies, business cases and executive-level recommendations.
- Strong analytical skills in business analytics and market assessment, with the ability to turn complex data into actionable insights.
- Advanced knowledge of FMCG marketing, sales and category management, strong financial and commercial acumen and a solid understanding of consumer insights; local or regional marketing experience is highly desirable.
- Excellent stakeholder management and communication skills, including executive-level storytelling and presentations.
- Strategic, structured and hypothesis-driven mindset with a strong consumer focus and the ability to inspire teams for transformation and growth.
- Fluent English; additional languages are a plus. The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
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