EMEA Field Marketing Teamleader
Siemens · Munich, Germany
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Are you a visionary marketing leader ready to shape the future of industrial innovation across EMEA?
At Siemens, we're not just building technology; we're building a better future. Our pioneering spirit and dedication to innovation drive us to create solutions that transform industries, cities, and lives.
We are seeking an exceptional EMEA Zone Field Marketing Team Leader to ignite our market presence, cultivate demand, and lead a high-performing team to new heights. This is a pivotal role where your strategic acumen and empowering leadership will directly shape our success across Europe, the Middle East, and Africa.
Your Impact – What You'll Do:
As the EMEA Zone Field Marketing Team Leader, you will be at the forefront of our market engagement, driving strategic initiatives and fostering a culture of excellence.
Your responsibilities will include:* Strategic Leadership & Team Empowerment: o Lead, mentor, and inspire a talented team Field Marketing professionals across EMEA, fostering a culture rooted in Siemens values, continuous learning, and innovation.o Take full ownership of people leadership, encompassing coaching, workload optimization, new hire onboarding, KPI setting, performance monitoring, and evaluations.o Actively nurture talent and develop hi-potential team members, guiding them to their next level of professional growth and contribution.
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Demand Creation & Revenue Acceleration: o Champion and execute 'Land, Expand & Renew' demand creation strategies, meticulously aligning programs with assigned industry priorities and zone specific objectives to achieve ambitious revenue targets.o Drive impactful demand development campaigns in close collaboration with regional sales, taking accountability for demand generation and acceleration, conversion rates, opportunity and buying group creation, and significant pipeline contribution. Your efforts will directly contribute to exceeding our marketing pipeline impact goals, building on a track record of generating over value, above our goal.
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Strategic Execution & Financial Stewardship: o Oversee comprehensive Zone execution and planning, actively contributing to market plan definitions and go-to-market strategies that are seamlessly aligned with country-specific objectives, global strategy and corporate guidelines.o Ensure maximum alignment and synergy across different Zones to optimize local planning and execution, and leverage best practices / lessons learned.o Manage EMEA fiscal planning for assigned execution budgets, ensuring financial accuracy and strategically balancing workload to support both global industry plans and prioritized local business projects.
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Voice of Customer & Sales Synergy: o Act as a critical conduit for the Voice of Customer, ensuring Field Execution strategies are perfectly aligned with Industry Sales Managers and Country Sales Leaders to continuously refine demand generation approaches.o Facilitate robust sales enablement by effectively communicating marketing strategy, activities, insights, and outcomes to EMEA country management teams, significantly enhancing sales engagement and strengthening relationships.
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Customer Journey & Program Excellence: o Champion a holistic, customer journey-centric approach to all marketing activities, integrating pre and post-engagement strategies to move beyond isolated tactics and drive measurable, outcomes-focused execution.o Monitor programs execution, proactively facilitate best practice sharing across the team, and provide critical support for issue resolution, optimizing program assignments based on geography, industry, and individual workload.
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Future-Ready Marketing & Reputation Building: o Standardize and evolve EMEA Field Marketing frameworks, partnering closely with sales to enhance agility and elevate marketing's reputation and perceived value within the EMEA sales organization.o Promote a culture of continuous learning and skill development, including dedicated time for AI-related proficiencies, to cultivate a truly future-ready EMEA marketing team.
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Performance Tracking & ROI Optimization: o Meticulously track and evaluate EMEA program execution across core industries and EMEA zone special projects.o Monitor budget spend, forecast accuracy, and critically analyze ROI to ensure maximum effectiveness and continuous improvement.
What You'll Bring – Your Expertise:
• Proven experience (5+ years) in field marketing within a complex, multinational environment, preferably within the industrial software or technology sector.• Strong track record in developing and executing demand generation strategies that drive significant pipeline and revenue growth.• Expertise in fiscal planning and budget.• Exceptional ability to build strong relationships and align marketing efforts with sales objectives.• Deep understanding of the customer journey and experience optimizing marketing programs for maximum impact.• A forward-thinking mindset with a commitment to continuous learning, including emerging technologies like AI.• Analytical prowess with a strong focus on performance tracking, ROI analysis, and data driven decision-making.• Excellent communication, presentation, and interpersonal skills.• Fluency in English is required; additional EMEA languages are a significant advantage.• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
Why You'll Love Working at Siemens:
• Pioneering Spirit: Be part of a company that is shaping the future of industry and infrastructure.• Global Impact: Work on projects that have a tangible impact across diverse markets and industries.• Continuous Growth: Access to extensive learning and development opportunities, including leadership programs and cutting-edge tech training.• Dynamic Culture: Join a collaborative, inclusive, and supportive team environment where your contributions are valued.• Work-Life Balance: We offer flexible working models and a commitment to employee well-being.
Ready to make your mark? Apply today and let's build tomorrow, together.
Working at Siemens Digital Industries Software
Why us?
Working at Siemens Digital Industries Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We are Siemens
We're Siemens. A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in.
All employment decisions at Siemens are based on qualifications, merit and business need.
Bring your curiosity and creativity and help us shape tomorrow!
Siemens Digital Industries Software. Transform the everyday.
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