Google Ads Media Buyer

Curve is a performance marketing agency running around 20 e-commerce brands across Norway, Sweden, Denmark and the rest of Europe. Our Google Ads specialist is moving on, so we are looking for someone to take over the whole book.

This ad is long and fairly specific. That is deliberate. We would rather you spend ten minutes now working out whether this is right for you than have us both spend three weeks finding out.

Apply here https://tally.so/r/PdJPvQ

What you will actually own

You take full performance responsibility for Google across 10 to 12 e-commerce accounts. Search, Shopping, Performance Max, YouTube and demand generation, plus the Merchant Center feed work that makes all of it function properly.

The book is not evenly weighted, and that is the single most important thing to understand about this job. A few accounts spend seriously and deserve your best hours. Many of the others are small. For a lot of our clients, Google is a secondary channel sitting behind Meta, contributing a modest but real slice of revenue rather than driving the business.

Those small accounts still matter, and they still need to work. But they cannot have the same share of your week as the big ones, and nobody is going to tell you how to divide it up. Knowing what to leave alone is as much of a skill here as knowing what to optimise, and it is the thing most media buyers are worst at. The failure mode we see constantly is someone spending Tuesday afternoon fiddling with a campaign spending 400 NOK a day while a serious account quietly drifts.

You are also expected to be honest with us and with clients about which accounts have real headroom and which ones are close to the ceiling of what their market can give.

Running Google in the Nordics is a different job

Most of the smaller accounts are Norwegian, Swedish or Danish, and search volume in these markets is a fraction of what you get in English-speaking ones.

That changes the work substantially. Data is thin, so tests that would resolve in a week elsewhere take a month or never reach significance at all. Fragmented account structures starve, so consolidation usually beats granularity. You hit impression share ceilings fast, which means growth often has to come from feed coverage, new markets or channel expansion rather than from squeezing more out of existing search demand. Automated bidding behaves differently when the conversion volume feeding it is small. And a good chunk of the winnable demand sits in Shopping and in the feed rather than in keywords.

If you have run Google in small markets before, whether Nordic, Dutch, Baltic or similar, say so in your application. It is not a requirement, and we will happily hire someone sharp who has only worked in bigger markets. But it is a genuine advantage, and it is the part of this job that surprises people most.

You will not be doing client management

Sivert and Alex handle the client relationships, the calls, the asset collection and the approvals. That exists so you can spend your week in the accounts.

You will still talk to clients about strategy, and you will still explain the reasoning behind your decisions, because media buyers who hide behind account managers get worse over time. But you will not be chasing anyone for brand guidelines or answering invoice questions.

Results are the name of the game

Apply here https://tally.so/r/PdJPvQ

Our results speak for themselves:

• 252 % bottom-line growth for a seven-figure e-commerce client through a Meta restructure alone
• Scaled a premium pet brand from 200 to 1,000 monthly subscriptions while bringing acquisition costs down at the same time
• 981 % increase in sales for Collagen Hund
• Reached Meta's highest partnership tier in record time

Nothing you do here gets lost in a hierarchy. Every result you deliver lands directly on a client's business and on your own compensation.

Systems and AI are part of the job

We are not looking for someone who does everything by hand and calls it craft.

This matters more than usual given the shape of the book. The only way 10 to 12 accounts of wildly different sizes get proper attention is if the routine parts run themselves. We expect you to automate what should be automated, whether that is scripts, budget pacing alerts, anomaly detection, automated reporting or feed rules, so that the small accounts stay healthy without eating your week.

We build a lot of our operation on AI. We use Claude, custom internal tools and automated reporting to turn work that used to take hours into something that takes minutes, and we want someone who thinks the same way. You do not need to be a developer. You do need the instinct to look at a repetitive task and want to kill it, and then actually go and do it.

Who thrives at Curve

You are not looking for a job so much as a place where good work compounds. You take ownership without being asked, and when something breaks your first instinct is to fix it rather than to work out whose fault it was.

You know when to scale hard and when to hold, and you can tell the difference under pressure. You understand that creative is where a lot of the performance gain sits now, even on Google, and you have opinions about angles and not just bidding. You hold strong convictions about what works, but you can be argued out of them with evidence.

You can also carry a dozen accounts and several problems at once without dropping any of them, and you are comfortable making a call about where your attention goes without asking permission first.

This role probably fits poorly if you have only ever run Performance Max and let Google make the decisions, if you need someone to set your priorities each week, or if you want to move away from hands-on buying and into pure strategy. It is also a poor fit if you can only work well on large accounts, because a decent part of this book is small and always will be.

How we work

We are a small team of operators who take both intensity and recovery seriously.

We train, whether that is MMA, boxing, football, hiking or running, because mental performance needs a physical foundation. We work long days with deep focus and no notification culture. Good suggestions get implemented within seven days, with no bureaucracy in between. Curve is founder-led and both Sivert and Alex are in the trenches every day, so you will work directly with them.

You would be the only Google specialist in the team, working closely with Aleksandar and Nicholas on the paid social side. The accounts where we win biggest are the ones where Google and Meta are run as one system rather than two.

Essential requirements

• Two or more years of hands on Google media buying, with e-commerce experience specifically
• A track record of scaling accounts profitably. We will ask for the numbers, and we care about the trajectory more than the headline spend
• Real depth across Search, Shopping and Performance Max, including feed work in Merchant Center
• The judgement to prioritise across a mixed book and the discipline to leave small accounts alone when they do not need you
• Comfort explaining the why behind the numbers to a client or a founder without hiding in jargon
• Enough overlap with European working hours to run calls with the team. You do not need to be in Europe
• The ability to work autonomously while staying accountable.

Preferred but not required: experience running Google Ads in small or low volume markets, particularly the Nordics.

Tools you will live in: Google Ads, Merchant Center, GA4, Meta Ads Manager, Asana, Slack, Claude and Notion.

How we will measure you

After 30 days you know every account in your book: what the brand sells, what the margins look like, how the account is structured, where the waste is, which one is most fragile and which ones genuinely have room to grow.

After 60 days you have rebuilt or restructured at least one account and can point to what changed as a result. Your reporting and pacing run on something automated rather than on you remembering. You have told us plainly which accounts you are deprioritising and why.

After 90 days you own the roadmap for the whole book, you are bringing proposals to clients rather than waiting for briefs, and the accounts with real headroom are spending meaningfully more than when you arrived, at the same or better efficiency.

Ongoing, you are measured on account level ROAS and contribution margin, spend growth where growth is actually available, client retention, and the quality of the testing you run rather than the volume of it.

Your offer

• Competitive base compensation plus performance bonuses tied directly to your impact
• Paid professional development and training. We cover it
• A clear path to leadership as your impact grows
• Fully remote. Work from anywhere in the world

Apply here https://tally.so/r/PdJPvQ

Job Type: Full-time

Experience:

• Google media buying: 2 years (Required)

Work Location: Remote