Lecturer in Digital Marketing Analytics / AI

Deze vacature is alleen beschikbaar in het Engels

Within the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands, a position is available for a Lecturer in Digital Marketing Analytics / AI.

Faculty of Economics and Business Solliciteer uiterlijk: 21 September 2026 23:59 Dutch local time 0.8 - 1 fte €4.925 - €6.682

Lecturer in Digital Marketing Analytics / AI

https://werkenbij.rug.nl/vacature/lecturer-in-digital-marketing-analytics-ai-2237/

What are you going to do?

The distribution of time for teaching versus research is 70% versus 30% of the appointment. The main focus of the position is therefore on teaching. At the same time, the position explicitly includes a research component, and the successful candidate is expected to contribute to the department’s research profile through academic publications, research seminars, collaboration with colleagues, and participation in the Marketing research program.

The lecturer will teach in Bachelor’s and Master’s courses, depending on expertise and experience, and supervise BSc and MSc theses. In addition, the lecturer is expected to coordinate courses, which implies contributing to course design, aligning learning objectives and assessments, coordinating with colleagues in teaching teams, and helping safeguard the quality, coherence, and continuity of the curriculum.

The precise teaching and research portfolio will depend on the candidate’s expertise and experience.

Faculty of Economics and Business Solliciteer uiterlijk: 21 September 2026 23:59 Dutch local time €4.925 - €6.682

Who are you?

The Department of Marketing is seeking a colleague to strengthen both the department’s educational and research activities in the area of Digital Marketing Analytics/AI. We are looking for candidates with a quantitative/marketing modeling profile who are committed to excellence in teaching and have the ability and ambition to contribute to high-quality academic research.

To qualify, candidates:

• Have a PhD degree in Marketing or a related discipline.
• Have a strong academic background in quantitative marketing / marketing modeling, with expertise relevant to Digital Marketing Analytics / AI.
• Have excellent teaching skills and are an enthusiastic and effective lecturer, have knowledge of didactics and an understanding of teaching and assessment methods, have demonstrated organizational skills and the ability to contribute to the coordination and development of courses.
• Have experience in teaching courses focusing on data analytics and/or AI.
• Preferably hold a University Teaching Qualification or are willing to obtain one.
• Have demonstrated research potential, evidenced by international publications, forthcoming publications, or a promising research pipeline in Marketing or a related discipline.
• Are fluent in English, and preferably also in Dutch.
• Function well in an international academic environment.
• Are able to work successfully both independently and in a team.
• Have excellent communication, presentation, and interpersonal skills.

What can you expect from us?

• In accordance with the collective labor agreement for Dutch universities, we offer a salary of at least € 4.925 (schaal 11) up to a maximum of € 6.682 (schaal 11.11) gross per month for a full-time employment contract.
• 232 vacation hours per year, based on a 38-hour workweek (1.0 FTE). You can also work more or fewer hours in exchange for more or fewer free hours. For example, with a 40-hour workweek, you save 96 extra free hours, and with a 36-hour workweek, you lose 96 hours.
• End-of-year bonus of 8.3% and 8% holiday allowance.
• Extensive opportunities for personal and professional development.
• A temporary appointment for a period of 18 months.

Where will you be working?

At the University of Groningen (UG), researchers from all fields of academia and technology are working on academic challenges and societal questions. Lecturers prepare their students for meaningful careers within or outside the academic world. Interdisciplinary research and teaching, sharing of knowledge, collaboration with businesses, government institutions, and societal organizations are aspects that are of the utmost importance to this European top university. The UG aims to be an open academic community with an inclusive and safe working climate that invites you to add your value.

The Faculty of Economics and Business (FEB) has about 7,000 students and 700 staff, who make up an informal, personal, and inspiring academic community. We offer an ambitious, open, and dynamic working environment that encourages both students and staff to keep innovating. Approximately 25% of our students and 35% of our staff come from abroad, contributing to an international atmosphere. With EQUIS and AACSB accreditations, FEB is among the top 1% of business schools worldwide. At FEB, we believe in connecting for impact: we bring together students, academics, and external stakeholders to collectively make a positive influence on regional, national, and global economic and business issues, both in academia and society. If you would like to learn more about the Faculty of Economics and Business, visit rug.nl/feb.

The Department of Marketing is one of the leading marketing groups in Europe. The department is responsible for marketing courses for students in bachelor’s and master’s programs at the Faculty of Economics and Business, including Marketing Management and Marketing Analytics & Data Science. In addition, the department contributes to research-oriented education and supervises students at Bachelor’s, Master’s, and PhD level.

Scientific research is concentrated in the Marketing research program, which is part of the FEBRI research school and consistently receives very high ratings in research evaluations. Contract research is conducted within the UG Customer Insights Center and the Groningen Digital Business Center, both of which serve as bridges between science and practice.

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Application procedure

Step 1: Your application After submitting your application, you will receive a confirmation by email.

Step 2: Selection The selection committee assesses your application and you will be notified as soon as possible whether you are invited for an interview.

Step 3: First interview We would like to get to know each other better in a first interview, which can take place either online or on location.

Step 4: Second interview and possible assessment or guest lectureWe may schedule a second interview with you. Depending on the position, this interview can be complemented with an assessment or guest lecture.

Step 5: Terms of employment meeting After a positive interview, we will discuss the terms of employment together. When everything is completed, we are happy to welcome you at the University of Groningen!

Interested?

Does this vacancy appeal to you? If so, click on the button below and apply straightaway.

Please add the following documents to your application:

• A motivation letter.
• A complete curriculum vitae.
• One letter of recommendation.
• Samples of relevant academic work.
• Teaching evaluations, if available.

Do you have any questions or need more information?

• Questions about the content of the job?

Jaap Wieringa

Full Professor

J.E.Wieringa@rug.nl

• Questions about your application process?

Jaap Wieringa

Full Professor

J.E.Wieringa@rug.nl Information about applying

When scheduling meetings, we will take your schedule into account as much as possible.

The University of Groningen considers social safety important. We strive to be a university where staff and students feel respected and at home, regardless of differences in background, experiences, perspectives, and identity. For more information, see also our page about our diversity policy.

Acquisition is not appreciated.

Our selection procedure follows the guidelines of the NVP Application Code.

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