Account Manager Benelux

About Stokke – Here We Grow

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development. As we continue to grow, we are building a high-performing, data-driven commercial organisation where ownership, collaboration and execution create lasting value for our customers and consumers.

The Position

Parent & Child at the Heart

As Account Manager, you are the commercial owner of your assigned territory. You are responsible for driving sustainable growth across independent retailers and regional key accounts by combining strong customer partnerships with commercial leadership, retail excellence and premium brand execution. You ensure Stokke's products are presented in a way that helps parents make confident purchasing decisions while delivering ambitious commercial results.

Based in the South of NL (Limburg, Noord-Brabant or Zeeland) | Reporting to Head of North Europe

Agility, Speed & Execution

This is a highly commercial, field-based role combining territory management, business development, performance analysis, training and retail execution. You will proactively manage your territory through data and KPIs including sell-in, sell-out, stock health, distribution and Perfect Store execution. Working closely with Sales, Marketing, Customer Service and Shopper Excellence, you will translate Stokke's commercial strategy into measurable business results.

Main Responsibilities

Commercial Ownership

• Own the commercial performance of your assigned territory and deliver annual sales objectives.
• Develop and execute Territory Business Plans aligned with the Benelux commercial strategy.
• Drive sustainable sell-in, sell-out and profitable growth across all customers.
• Monitor and actively manage stock health, availability and distribution.
• Identify commercial opportunities through KPI analysis and translate insights into action plans.
• Conduct KPI-driven business reviews with customers to accelerate growth.
• Expand distribution and optimise assortment in line with Stokke's Selective Distribution Agreement.
• Build trusted partnerships with retailers while protecting Stokke's premium positioning.

Retail Excellence

• Deliver best-in-class premium in-store execution across your territory.
• Drive Perfect Store standards including availability, visibility, merchandising and POS execution.
• Support new product launches, campaigns and seasonal activations.
• Ensure SDA compliance and premium brand presentation at all times.

Training & Capability Building

• Train and coach retailer teams to improve product knowledge and consumer conversion.
• Develop long-term retail capabilities through structured coaching and follow-up.
• Act as the local Stokke brand ambassador for retailers and store teams.

Performance Reporting

• Monitor sell-in, sell-out, stock levels and distribution performance.
• Maintain accurate forecasting, CRM (Salesforce) and reporting.
• Share market, competitor and consumer insights to support business decisions.
• Recommend corrective actions based on commercial performance analysis.

Cross-functional Collaboration

• Partner closely with Regional Sales Manager, Marketing, Shopper Excellence and Customer Service.
• Ensure flawless execution of commercial initiatives across the territory.
• Support continuous improvement of customer experience and operational excellence.

Key Performance Indicators (KPIs)

• Revenue & Sell-in vs Budget
• Sell-out Growth
• Stock Health & Availability
• Distribution Growth
• Perfect Store Execution
• SDA Compliance
• Training Coverage & Retail Capability
• Forecast Accuracy
• CRM Quality
• Territory Business Plan Execution

What Success Looks Like

• Consistently delivers territory sales targets and profitable growth.
• Healthy sell-in, sell-out and inventory performance across all customers.
• Best-in-class premium retail execution and consumer experience.
• Trusted retailer partnerships built on data-driven business reviews.
• Visible contribution to market share growth and successful product launches.

The Ideal Profile

Pioneering Spirit

You are commercially curious, proactive and driven by results. You enjoy analysing business performance, identifying opportunities and taking ownership for delivering growth.

Everyone Has a Seat at the Table

You build trusted relationships through collaboration, communication and integrity. You work effectively across functions and inspire retailers to deliver outstanding consumer experiences.

Experience & Capabilities

• 3+ years of experience in field sales or account management within premium branded consumer goods.
• Strong commercial acumen with the ability to interpret sell-in, sell-out and stock data.
• Experience developing retailer partnerships and driving commercial growth.
• Knowledge of and experience with the Belgian market is required.
• Excellent planning, prioritisation and analytical skills.
• Confident user of Excel, CRM systems (Salesforce preferred) and commercial reporting tools.
• Fluent French and English; Dutch is an advantage.
• Willingness to travel extensively within the assigned territory.
• Preferred location: the candidate lives near the Belgian border to support effective coverage of the territory.

What We Offer

• Ownership of an important commercial territory within one of the world's leading premium juvenile brands.
• The opportunity to directly influence commercial performance and market share.
• A collaborative, international and high-performing team.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.