Invia CEE x Travelplanet.pl x Wakacje.pl

Invia x Travelplanet.pl x Wakacje.pl is one of the largest travel groups in Europe. Every year we help more than 6 million people plan their trips. Behind that sit teams in IT, Product, Data, Marketing, HR, Finance, Sales and Customer Experience, who build the tools and services those travelers use. Whichever team you join, your work shows up in how people plan and experience their holidays.

Your next stop:

Join our team and help shape the technical SEO of the shared travel platform behind Travelplanet.pl and Invia in CEE. This is a hands-on role focused on the technical side of SEO, not content. You will work closely with DEV and QA teams in Poland and Czechia, find what really limits our organic visibility, test implementations and measure the impact of changes.

Senior Technical SEO Specialist

Miejsce pracy: Wrocław

Region: dolnośląskie

Numer referencyjny: 14.10.2026

Opis stanowiska

What lies ahead on your journey:

• Define and prioritize technical SEO initiatives based on their impact on organic visibility, traffic, and business goals.
• Conduct technical SEO audits, monitor platform health, and perform SEO regression testing before and after releases.
• Ensure technical SEO consistency across Invia CEE x Travelplanet.pl x Wakacje.pl brands and CEE markets , including international SEO and hreflang implementation.
• Own technical SEO projects end-to-end, from requirements and implementation testing to performance measurement.
• Work closely with Development and QA teams to integrate SEO best practices into platform development.
• Optimize crawling, indexing, site architecture, internal linking, JavaScript rendering, Core Web Vitals, structured data, and AI search visibility.
• Analyze server logs and crawler behavior (including Googlebot and AI crawlers) to identify inefficiencies and optimization opportunities.
• Develop SEO guidelines, automated monitoring, alerts, and testing standards for Development and QA teams. Wymagania

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What to pack in your suitcase:

• Minimum 5+ years of SEO experience, including at least 3 years focused on technical SEO.
• Proven experience independently managing technical SEO for large-scale, template-driven websites (tens of thousands of URLs or more), such as e-commerce platforms or portals.
• Strong expertise in crawling, indexing, site architecture, internal linking, JavaScript rendering, Core Web Vitals, structured data, and server log analysis.
• Solid understanding of HTML, CSS, JavaScript, and HTTP, with the ability to diagnose technical issues and collaborate effectively with developers.
• Experience defining technical requirements, validating implementations, and measuring SEO impact.
• Ability to use AI-powered tools to automate analysis while critically evaluating results.
• Strong analytical thinking, ownership, and the ability to manage multiple complex projects and prioritize based on business impact.
• Excellent communication skills, including the ability to explain technical concepts to non-technical stakeholders.
• Up-to-date knowledge of search engine developments, including AI search
• English proficiency at minimum B2 level.

Your extra baggage of experience:

• Experience with multi-market or multi-brand websites, including hreflang implementation.
• Familiarity with JavaScript frameworks such as React and Next.js (SSR, SSG, hydration).
• Basic Python or SQL - enough to read a script and check that its results make sense. Oferujemy

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What you will find on board:

• A remote working model, with a commitment to work from the office at least once a quarter.
• Opportunities for professional development aligned with current business needs and your individual career goals.
• A benefits cafeteria platform – we do not decide what siuts for you, you can choose from life insurance, a sports card, and lunch and shopping vouchers.
• Cooperation in international environment.
• Access to Audioteka and Pilot WP, helping you balance personal development with moments of relaxation.
• An openness to innovation and AI-powered tools that support our daily work and help us achieve even better results.
• Discounts on our products for you, your family, and friends.
• Comfortable offices in convenient locations (Gdańsk – Alchemia, Warsaw – Business Garden, Wrocław – Legnicka Business Garden), along with a friendly and informal atmosphere that encourages collaboration.
• Option to join International educational trips, so you can see the destinations and hotels from our portfolio for yourself.
• A culture built on trust, open communication, feedback, and appreciation (because the best journeys begin with a great team).
• Team where #Explore #Engage #Enjoy build our travel mindset.

Get to know us better and see what our everyday journey looks like: Instagram**,** LinkedIn**,** Tiktok**,** Facebook.

INFORMATION CLAUSE

1. Personal Data Controller

The controller of your personal data at the recruitment stage conducted within the Wirtualna

Polska Holding capital group is Travelplanet.pl S.A., with its registered office in Wrocław (54-

202), ul. Legnicka 48–50, building G.

Information on the individual companies belonging to the Wirtualna Polska Holding capital

group, within which the recruitment is conducted, can be found, among other places, here:

https://holding.wp.pl/inwestor/struktura-grupy-kapitalowej, as well as on the websites of the

respective companies.

To the extent that candidates’ personal data are transferred to other companies within the

Wirtualna Polska Holding capital group and processed by those companies for the purposes

of their own, separate recruitment processes, such companies act as independent personal

data controllers.

We currently conduct recruitment for our companies operating in the tourism industry in

Poland, the Czech Republic, Slovakia, Hungary, and Germany.

2. Data Protection Officer

We have appointed a Data Protection Officer. This is the person you may contact in all matters

relating to the processing of personal data and the exercise of rights related to data processing

in the recruitment process. You may contact the Data Protection Officer in the following ways:

a) by post at: Travelplanet.pl S.A. / DPO / ul. Legnicka 48–50, building G, 54-202 Wrocław,

b) electronically via e-mail: daneosobowe@travelplanet.pl.

3. Purposes and Legal Bases for Processing

1) Conducting the recruitment process for the position you are applying for.

The legal basis for the processing is:

a) performance of actions before entering into a contract (Article 6(1)(b) of the GDPR) about

the following data: first name(s) and last name; date of birth; contact details; education;

professional qualifications; and the course of previous employment;

b) your consent (Article 6(1)(a) of the GDPR) about additional data that you choose to provide

voluntarily in your CV, cover letter, or during the recruitment interview. Providing additional

data, or data not required by us, will be treated as consent to the processing of such personal

data. Granting consent in this case is voluntary, and consent given in this manner may be

withdrawn at any time.

c) our legitimate interest (Article 6(1)(f) of the GDPR) about data collected by us during the

recruitment interview. We have a legitimate interest in verifying your skills and abilities, as

this is necessary to assess whether you are a suitable candidate for the position for which we

are recruiting.

d) our legitimate interest (Article 6(1)(f) of the GDPR), consisting in the ability to conduct

recruitment electronically, ensure efficient communication, and ensure proper identification and, where necessary, verification of the candidate’s identity in the system used to manage

the recruitment process.

2. Assessment of your qualifications, abilities, and skills in future recruitment processes – the

legal basis for the processing is your consent (Article 6(1)(a) of the GDPR);

3. Archival and evidentiary purposes – the legal basis for the processing is our legitimate

interest related to the establishment, exercise, or defense of potential claims (Article 6(1)(f)

of the GDPR);

4. Internal administrative purposes, including personnel management across the entire capital

group for data exchange within the group, in particular in connection with HR management

and the organizational structure, including assessing employment opportunities in another

company, administrative, HR and payroll, and IT services, as well as group-level planning and

reporting – the legal basis for the processing is our legitimate interest (Article 6(1)(f) of the

GDPR);

5. Ensuring the safety of persons present on the Company’s premises; video surveillance is

used – the legal basis for the processing is the legitimate interest of the controller consisting

in ensuring the safety of persons and property (Article 6(1)(f) of the GDPR). The processing is

also necessary to comply with a legal obligation incumbent on the controller (Article 6(1)(c)

of the GDPR in conjunction with Article 22² of the Polish Labour Code).

4. Data retention period

We will store your personal data for a period of one year from the date on which you

submitted your application for a given position.

Recordings from video surveillance at the Company’s premises are stored for a period not

exceeding 30 days, unless they constitute evidence in proceedings conducted under the law

or the controller has become aware that they may constitute such evidence.

5. Recipients of Data

We will transfer your personal data to:

a) Providers of services supporting us in conducting recruitment processes, e.g. IT service

providers and the ATS service provider supplying the recruitment management system. Such

entities process personal data based on an agreement concluded with us and in accordance

with our instructions.

b) Other companies within the Wirtualna Polska Holding S.A. capital group for administrative

purposes, including personnel management across the entire capital group for data exchange

within the group, in particular in connection with HR management and organisational

structure, administrative, HR and payroll, and IT services, as well as group-level planning and

reporting.

To the extent that candidates’ personal data are transferred to other companies within the

Wirtualna Polska Holding capital group and processed by those companies for the purposes

of their own, separate recruitment processes, such companies act as independent personal

data controllers.

If the potential employer changes during the recruitment process, you will be informed of this

before the process is completed Additionally, if you give your consent to the processing of personal data for future recruitment

processes, we may transfer your personal data to companies within the Wirtualna Polska

capital group, which includes Wirtualna Polska Holding S.A. with its registered office in

Warsaw and its subsidiaries (https://holding.wp.pl/inwestor/struktura-grupy-kapitalowej).

6. Rights Related to the Processing of Your Personal Data

You have the right to:

a) access your personal data;

b) request the rectification of your personal data;

c) request the erasure of your personal data;

d) request the restriction of the processing of your personal data;

e) object to the processing of your personal data – in cases where we process your data

based on our legitimate interest;

f) data portability, i.e., the right to receive your personal data from us in a structured,

commonly used, machine-readable format. You may transmit such data to another

data controller or request that we transmit your data to another controller, provided

that such transmission is technically feasible. The right to data portability applies only

to data that we process based on a contract with you or based on your consent;

g) where your data are processed based on consent – to withdraw your consent to the

processing of your personal data at any time. Withdrawal of consent does not affect

the lawfulness of processing carried out based on consent before its withdrawal.

In order to exercise the above rights, please contact us or our Data Protection Officer (contact

details provided in points 1 and 2 above).

You also have the right to complain to the President of the Personal Data Protection Office.

This right applies solely to the lawfulness of the processing of personal data and does not

concern the course of the recruitment process.

7. Voluntary Provision of Data

Providing personal data is voluntary; however, it is necessary to participate in the recruitment

process.

8. Video Surveillance

We inform you that in the event of personal participation in a job interview at the premises

of Travelplanet.pl S.A., a candidate may be within the range of video surveillance. The

surveillance covers the entrance to the premises (entrance doors), the open-space area, and

the social/common room