Brand Manager

Position

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while other are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers.

For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging Society, and Empowering our People. Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all.

As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

JOB MISSION

As Brand Manager for Moët & Chandon across Belgium and the Netherlands, you will play a key role in shaping and implementing the local brand strategy, strengthening the Maison's leadership in the champagne category and driving sustainable growth across both markets.

Working closely with the Marketing Director, the Maison and cross functional teams, you will translate global brand priorities into locally relevant strategies and impactful activations, ensuring consistent and outstanding execution across all consumer and trade touchpoints.

You will be responsible for reinforcing Moët & Chandon's positioning, desirability and visibility, developing relevant consumption and celebration occasions, recruiting new consumers and strengthening brand engagement across both the on trade and off trade channels.

RESPONSIBILITIES OF THE ROLE

Brand Strategy & Planning

• Develop and implement the annual brand strategy and marketing plans for Moët & Chandon across Belgium and the Netherlands, ensuring alignment with global Maison priorities and local market opportunities.

• Build strong relationships with the Maison and regional teams to align on brand positioning, investment priorities, activation plans and performance objectives.

• Identify opportunities to strengthen brand desirability, recruit new consumers and develop relevant consumption occasions, while protecting the Maison's premium positioning.

• Define clear objectives, KPIs and measurement frameworks to assess brand performance and the effectiveness of marketing initiatives.

• Manage brand projects end to end, from initial brief and planning to execution and performance evaluation, coordinating internal teams and external partners to ensure delivery on time, within budget and in line with brand standards.

• Monitor market dynamics, champagne category trends, consumer insights and competitor activity to identify growth opportunities across both markets.

• Lead the planning and coordination of key seasonal activations, particularly the end of year campaign, ensuring strong execution during critical commercial periods.

Job responsibilities

Brand Activation & Execution

• Develop and lead integrated 360 degree brand activations across PR, events, digital, social media, influencers, partnerships, trade marketing and experiential marketing.

• Translate the Maison's global campaigns into locally relevant initiatives that strengthen brand awareness, desirability and consumer engagement.

• Drive premium consumer experiences and brand visibility across key on trade and off trade touchpoints, ensuring consistency with the Maison's positioning.

• Identify and develop relevant partnerships, events and brand experiences that reinforce Moët & Chandon's presence in the luxury, lifestyle, hospitality and celebration ecosystems.

• Oversee creative development and agency execution, ensuring all materials and activations respect the Maison's brand guidelines and quality standards.

• Manage agencies, suppliers and internal stakeholders to deliver activations on time, within budget and to the expected standards of excellence.

• Ensure consistency of brand image, messaging and consumer experience across all touchpoints.

Cross Functional Collaboration

• Work closely with Sales, Trade Marketing, Finance, Supply Chain, PR and Advocacy to ensure effective planning, alignment and execution of brand initiatives.

• Partner with commercial teams to identify business opportunities, strengthen brand visibility and support distribution objectives across relevant channels.

• Collaborate with Sales and Trade Marketing to develop impactful customer activations, particularly around key commercial moments and the end of year year period.

• Coordinate with Supply Chain and Finance to support demand forecasting, product availability, promotional planning and budget management.

• Maintain close collaboration with the Maison and regional marketing teams, sharing market insights, campaign results, learnings and best practices.

• Foster collaboration between Belgium and the Netherlands while ensuring brand plans and activations are adapted to the specific characteristics of each market.

Budget & Performance Management

• Manage the annual marketing budget for Moët & Chandon, ensuring effective resource allocation, financial discipline and return on investment.

• Monitor brand performance against commercial and marketing objectives, identifying opportunities to optimise investments and improve effectiveness.

• Prepare regular business reviews, budget forecasts, campaign evaluations and performance updates for local management, regional teams and the Maison.

• Analyse brand performance, market share developments, consumer trends and competitor activity to support business decisions.

• Evaluate the effectiveness of key activations and partnerships, translating insights into recommendations for future brand plans.

Profile

CANDIDATE’S PROFILE

Experience & Expertise

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 3–5 years of experience in Brand Management or Marketing, ideally within FMCG, luxury, or Wines & Spirits.
• Proven experience in managing cross market or multi channel projects is a strong advantage.

Skills & Competencies

• Strategic mindset with strong operational execution.
• Excellent communication, presentation, and negotiation skills.
• Strong analytical skills and business acumen.
• Creativity, curiosity, and attention to detail.
• Ability to work autonomously while collaborating within an international environment.

Languages

• Fluent in English; French and Dutch is a strong advantage.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.

Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.

Join us at LVMH, where your talent is at the heart of our collective successes.