Associate Product Marketing Manager

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection, creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Associate Product Marketing Manager, you will support the successful launch and marketing of Stokke products globally. Working closely with Product Marketing, Product Innovation, Ecommerce, Media, Sales, and regional teams, you will help bring products to market, develop compelling product stories, and ensure consistent execution across channels.

Based in Amsterdam, Netherlands | Reporting to Product Marketing Manager

Main Responsibilities

Go‑to‑market support

• Support product launches by helping prepare launch plans, timelines, and assets
• Coordinate deliverables such as launch briefs, FAQs, release notes, and internal communications
• Track launch readiness and follow up on actions with cross‑functional teams

Messaging & positioning

• Assist in developing and maintaining product messaging, value propositions, and positioning frameworks
• Help ensure messaging is consistently applied across sales decks, website copy, emails, and enablement materials
• Adapt core messaging for different customer segments, use cases, and channels under guidance

Sales & customer enablement

• Create and update sales enablement materials such as pitch decks, one‑pagers, battlecards, and talk tracks
• Organize and maintain a central repository of up‑to‑date product marketing assets
• Gather feedback from Sales and Customer Success on asset effectiveness and gaps

Customer & market insights

• Support market and customer research, including win/loss analysis, surveys, reviews, and interviews
• Help synthesize insights into clear takeaways that inform messaging, campaigns, and product decisions
• Monitor competitors and maintain competitive landscape summaries

Campaign & content execution

• Support execution of product‑led campaigns in partnership with Growth and Content teams
• Contribute to product content such as updating and uploading assets and building asset kits to distribute to regions to ensure excellent execution
• Track performance of product marketing initiatives and report results back to the team

The Ideal Profile

Curious & Customer-Focused: You are eager to understand consumers, products, and markets, and enjoy turning insights into action.

Collaborative & Organized: You work well across teams, manage multiple priorities, and are comfortable in a fast-paced environment.

Experience & Skills

• 1-2 years of experience in marketing, product, consulting, or a related field.
• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Strong written and verbal communication skills.
• Strong organizational and project management abilities.
• Analytical mindset with an interest in customer insights and market trends.
• Experience creating presentations, sales materials, or marketing content is a plus.
• Familiarity with CRM, CMS, analytics, or marketing platforms is an advantage.
• Fluent in English.

What We Offer

• An opportunity to develop your career in product marketing within a globally recognized premium brand.
• Exposure to the full product lifecycle, from innovation and launch to commercial execution.
• A collaborative and international working environment.
• Professional growth opportunities with a pathway toward a Product Marketing Manager role.
• Competitive compensation with a fixed salary range of 45-55k gross per year.

A workplace guided by our values: Parent & Child at the Heart, Agility, Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.