Digital Advertising Manager

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Digital Advertising Manager, you will be Stokke's subject matter expert for digital advertising, helping elevate how our products and brand are presented across digital channels. You will sit at the intersection of creative, media, and performance, ensuring the right message reaches the right audience through the right format at every stage of the consumer journey.

Using performance insights, creative testing, and experimentation, you will identify what drives results and translate those learnings into best practices that can be scaled globally.

Based in Amsterdam, the Netherlands | Reporting to Senior Digital Marketing Director

Main Responsibilities

Digital Advertising & Creative Excellence

• Define and champion best practices for digital advertising across platforms and formats.
• Partner with Brand, Creative, and Design teams to create impactful advertising and compelling product storytelling.
• Ensure messaging, creative assets, and value propositions are optimized for each platform and audience.

Performance & Optimization

• Develop structured testing and experimentation programs to improve advertising effectiveness.
• Use data and creative analysis to identify what drives performance and consumer engagement.
• Translate insights into actionable recommendations for campaigns, launches, and content development.

Innovation & Thought Leadership

• Monitor emerging advertising trends, platforms, and consumer behaviors.
• Explore opportunities within SEO, AI search, GEO, LLM discovery, and other evolving digital channels.
• Act as a global center of expertise, supporting regional teams with insights, best practices, and strategic guidance.

The Ideal Profile

Creative & Performance-Oriented: You understand how creative, media, and consumer behavior work together to drive results.

Curious & Data-Driven: You enjoy testing, learning, and using insights to continuously improve digital performance.

Collaborative & Influential: You build strong partnerships and effectively influence stakeholders across functions and regions.

Experience & Skills

• Bachelor's degree in Marketing, Business, Digital Marketing, Communications, Media, or a related field.
• Strong experience in digital growth, content strategy, performance marketing, digital media, or a related discipline.
• Proven experience developing and optimizing digital advertising and paid media strategies.
• Strong understanding of digital creative formats, media platforms, and consumer behavior.
• Experience using data and experimentation to drive performance improvements.
• Experience working with creative teams and translating insights into content recommendations.

Nice to Have

• Experience with SEO, GEO, AI search, LLM discovery, or emerging digital commerce channels.
• Experience across multiple brands, markets, or regions.
• Previous people management experience or readiness to take on a first leadership role.

What We Offer

• A strategic role shaping digital advertising excellence across a global premium brand.
• Opportunity to influence creative effectiveness and digital growth on an international scale.
• Exposure to emerging technologies, AI-driven discovery, and evolving media landscapes.
• A collaborative, innovative, and purpose-driven working environment.
• Competitive compensation with a fixed salary range of 75-85k gross per year.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.