Events & Activations Manager - France (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest-growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €180M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 170+ people aims high (Coca-Cola, we're coming for you!).

About the Position

As Events & Activations for France, you will own the planning and execution of some of HOLY’s most important offline brand experiences in one of our key international markets.

From Japan Expo and Hellfest to major consumer events, partnerships, and promotional projects, you will turn creative concepts into memorable experiences that bring more people into the HOLY Squad. You will work closely with Brand, Creative, Sales, Retail, Logistics, agencies, suppliers, and event partners to deliver projects that are on time, on budget, and unmistakably HOLY.

This is a role for someone who can independently manage projects while continuing to grow their strategic, commercial, and cross-functional impact.

Responsibilities

• End-to-End Brand Activation:

Own multiple brand activation projects from initial briefing and concept development through production, on-site execution, and post-event evaluation. Deliver high-quality experiences across major events, festivals, partnerships, and promotional activities in France.

• Stakeholder & Partner Management:

Coordinate internal stakeholders, agencies, suppliers, event organizers, promoters, and other partners. Create clear briefs, timelines, responsibilities, and communication routines to ensure that every project stays aligned and moving forward.

• Budget & Commercial Performance:

Build and manage activation budgets, monitor spending, coordinate approvals, and ensure responsible use of resources. Define relevant KPIs and evaluate the impact and potential ROI of each project to improve future investment decisions.

• French Market Activation Strategy:

Contribute to the development of HOLY’s French Brand Activation roadmap by identifying relevant events, cultural moments, partnerships, and new opportunities to reach and engage the HOLY Squad offline.

• Process & Performance Improvement:

Establish a strong learning loop across the Brand Activation team by collecting feedback, analyzing project performance, and turning insights into practical improvements. Help develop scalable playbooks, tools, and processes for future activations.

About You

• Relevant activation experience: Brings experience in brand activation, experiential marketing, event marketing, field marketing, sponsorships, or a similar environment. You have managed projects that required strong coordination between internal teams and external partners.
• Strong project manager: Can manage several workstreams, deadlines, suppliers, and stakeholders at once. Creates structure, follows up proactively, and keeps projects moving even when plans change.
• Commercially minded: Understands that great activations need to create both emotion and business value. Comfortable working with budgets, KPIs, performance reviews, and ROI considerations.
• French market expertise: Understands French culture, consumers, media, events, and lifestyle trends. Knows how to identify opportunities that can make HOLY relevant and memorable in France.
• Excellent communicator: Communicates fluently in French and English, both verbally and in writing. Confident working with agencies, suppliers, event organizers, and senior internal stakeholders.
• Hands-on and solutions-oriented: Comfortable moving between strategy and execution, from developing a concept to checking production details on-site. Takes ownership, stays calm under pressure, and finds a way forward when unexpected challenges arise.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have just raised a series B, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.

Find out more about HOLY and our team on our careers page.#### The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

• Getting to know you: We will have a 30-minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
• Hiring Manager interview: You will dive a bit deeper into your experience and details of the role with Alex, our Country Manager France. Here you will also get to know Seb, our Sr. Event Manager France.
• Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
• Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
• Job offer and decision: If everything goes well, you will receive an offer, and we are ready to embark on this journey together with you!

Typically his process should take around 2 weeks.#### Any questions or concerns?

If you have any questions or feedback, please send an email to jobs@holy.com.

About us

HOLY Softdrinks GmbH

Saarbrücker Str. 37

10405, Berlin

Disclaimer

EN*:* Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. If you have a specific need that requires assistant in the application process, please reach out to our People Team at jobs@holy.com*.*

DE*:* Holy Softdrinks GmbH ist ein Arbeitgeber, der Chancengleichheit fördert und sich dafür einsetzt, gleiche Beschäftigungsmöglichkeiten unabhängig von Herkunft, Hautfarbe, Abstammung, Religion, Geschlecht, Nationalität, sexueller Orientierung, Alter, Staatsbürgerschaft, Familienstand, Behinderung oder Geschlechtsidentität zu bieten. Wenn du spezielle Bedürfnisse hast, die Unterstützung im Bewerbungsprozess erfordern, wendest du dich bitte an unser People Team unter jobs@holy.com*.*