Senior Product Manager

Position

Company Overview

For over 190 years, Guerlain has been an audacious explorer in the world of beauty, continuously innovating in fragrances, skincare, and make-up. As a house of creation, Guerlain is committed to preserving, developing, and transmitting its unique heritage. Our dedication to luxury, exceptional quality, and sustainable development guides our every action. We are looking for passionate individuals to join our team and contribute to the enduring legacy of Guerlain.

Job responsibilities

We are looking for a Senior Product Manager who is available starting ASAP.

As Senior Product Manager, you will drive the Netherlands Guerlain's Marketing team. You will be reporting to the Brand General Manager of The Netherlands, and be responsible of the product management intern.

Innovation plan Management

• Lead the innovation plan, including building and tracking the launch plan, in collaboration with Customer service
• For each sales cycle:
• Plan, prepare, and present new products to Key accounts & Spa team– in collaboration with the BGM
• Article creation: complete order forms & novelty forms for Key Retailers ; Ensure the full article creation process is finalized according to launch plan
• Create Indeps order forms (Bestelbonnen) & provide Novelties presentation for the Sales, Education & Events Manager
• Update Guerlain price lists for sales products & testers (Bestelboek)

Launch strategy & FAST

• Develop new launches recommendations in collaboration with the Trade & Merchandising Manager, as a basis for discussion with the Brand General manager (FAST): covering distribution strategy, sales products, testers & samples quantities- by Retailer
• Submit FAST in the system (e-Fast) and maintain FAST information (quotaverdeling file)
• Monitor product quotas: placements / leftovers
• Liaise proactively with Europe Marketing team for all various requests (FMR, Market requests…)
• Communicate key Marketing strategy updates from HQ and the Europe team
• Build and implement 360° activation plans for each strategic launch in collaboration with the Trade & Merchandising Manager

Category management & Key assets strategy

• Manage & optimize assortment by Retailer to increase productivity, across all axes
• Track and maintain assortment by POS / cluster, in collaboration with Customer service
• Track and communicate end-of-life products to sales team
• Define and implement Key assets strategy – in collaboration with BGM

Performance / Sell-out monitoring :

• Build Sell Out assumption: monthly Sell out projection for the total brand, yearly Sell out forecast by axis and by line
• Provide monthly reporting of Sell out by line / by Retailer
• Manage Europe reporting: new launches, activations, events, breaking news…
• Responsible for monthly Sell Out data downolads for Europe BI
• Conduct ad-hoc analysis as required

Budget & Financial management :

• Marketing Dashboard: responsible for Testers & samples budget, forecasting & monitoring
• Build and maintain Testers & samples forecasting by SKU, by month, and by account
• Responsible for PR / PO & monthly phasing control
• Define yearly ITO projection by line for the total brand
• Build BNP (Basic, New, Promo) ITO forecast
• Prepare and present Budget presentation

Cross-functional collaboration & Support

• Support the Training manager with invitations, registrations, and on-site training session preparation
• Support the Sales, Education & Events Manager in Events preparation, including Market request, various orders, invitations…, in collaboration with the Trade & Merchandising Manager
• Support PR Day implementation
• Support various events
• Organize team meetings (location, gifts, F&B, activity…) in collaboration with the Trade & Merchandising Manager for decoration
• Prepare & present the Innovation plan, SO updates by line and Marketing news during Team meeting

Profile

• Structured and organized
• Strong interpersonal and communication skills
• Team player
• Analytical and economical intelligence
• Strong leadership
• Hands on mentality
• Eager to learn
• Excellent in Office tools
• Fluent in English - French is a plus

Process-oriented thinking, proactivity, and reliability

Additional information

This job description comes into effect ASAP.

This job description may be adapted to the given circumstances and future-oriented new tasks in consultation with the job holder.

GUERLAIN MAISON

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.

Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.