Product Marketing Manager

About the Role and Team

We are looking for a Product Marketing Manager, based in our Madrid office, to join our Marketing department, Product Marketing Division. In this role you will translate Adform's product capabilities, customer needs and market insights into clear commercial stories that fuel go-to-market execution and new business growth. You will be the connection point between Product, Sales and our customers – shaping positioning, messaging and enablement materials that help commercial teams differentiate Adform and win in the market. You will work closely with product marketing colleagues across Europe. This is a great opportunity for someone with a couple of years of experience who wants to take real ownership of global narratives in a complex, fast-moving AdTech environment. You will work in English every day, with international stakeholders across Sales, Product and Marketing. Madrid is one of our biggest marketing hubs, so you will be surrounded by experienced colleagues to learn from. If you enjoy turning complex technology into stories people actually understand and use, this role is for you.

We hope you are ready to change the game! Be ready to:

• Develop global go-to-market narratives, messaging and sales stories that clearly communicate Adform's differentiated value

• Translate complex advertising technology and product capabilities into clear, customer-focused value propositions, use cases and proof points

• Partner with Sales, Product, customers and Product Marketing leadership to understand customer challenges, buying needs and market opportunities

• Create sales enablement materials, including pitch decks, playbooks, one-pagers, battlecards, FAQs and objection handling tools

• Support commercial teams globally with guidance, training and content that helps them position Adform confidently in customer conversations

• Continuously improve positioning and enablement based on customer feedback, field insights, competitive intelligence and win/loss learnings Attitude First. Everything else will follow. We can grow together faster if you have:

• Minimum 2–3 years of experience in Product Marketing, Sales Enablement, Solutions Marketing, B2B Marketing or a closely related role

• Professional fluency in written and spoken English – you will be writing product stories for a global audience

• Experience within technology, SaaS or another complex B2B commercial environment

• Strong ability to translate complex technology, customer needs and market insights into clear positioning, messaging and commercial narratives

• Hands-on experience creating sales enablement assets: pitch decks, playbooks, battlecards, one-pagers, use cases, FAQs and objection handling materials

• Clear, persuasive communication, strong storytelling skills and commercial judgment

• Curiosity, ownership and adaptability when working across multiple stakeholders and initiatives

• Adform‘s guiding principles ingrained in your profile: Focus on Client Value, Behave with Decency, Take Ownership, Care, Collaborate as a Team Player, Remain Ambitious, and Stand Tall in all interactions Stand out by having:

• Experience in AdTech, MarTech or digital advertising, particularly within programmatic advertising

• International exposure – studies, work or education abroad in an English-speaking environment Our promise to you:

• A dynamic, inspiring, and international environment filled with ambitious and caring colleagues

• Unique, challenging tasks that encourage creative problem-solving, ownership, continuous learning, and personal growth

• Time Off & Life Balance: Enjoy additional vacation days annually to recharge and pursue life outside of work

• Rewarding Referrals: Highly rewarding referral program to recognise you for bringing in top talent

• Monthly meal vouchers

• And much more – join us to explore the full experience

Diversity & Inclusion:

Adform is an equal opportunity employer with a global perspective. We remain committed to creating an environment that not only respects different backgrounds but celebrates them too. We believe that diversity in all its forms enhances our teams’ creativity, innovation, and effectiveness, and therefore we value different backgrounds, perspectives, and skills.

We are committed to creating a work environment where Adform employees feel valued for who they are and what they can contribute, free from any type of discrimination.