Marketing Specialist

About the Role

Mindful Souls is looking for a proactive and commercially driven Marketing Specialist to plan and execute

e-commerce marketing campaigns, coordinate product launches, and optimize promotional offers using customer

insights and performance data.

The ideal candidate should have hands-on experience with Shopify, strong project coordination skills, and the ability

to manage multiple campaigns simultaneously. This role requires a combination of creative thinking, commercial

judgment, analytical ability, and end-to-end campaign ownership.

Key Responsibilities

• Marketing Calendar & Campaign Planning: Maintain a proactive marketing calendar covering seasonal events,

product launches, promotions, and customer needs across the US, Canada, Europe/UK, and Australia markets.

• Campaign Execution & Coordination: Translate marketing ideas into actionable plans with clear briefs, timelines,

responsibilities, dependencies, and review checkpoints. Coordinate with copywriting, design, inventory, website, and

other relevant teams.

• Email Marketing Support: Collaborate with the email marketing team by providing campaign ideas, product

selections, offers, creative requirements, collections, landing pages, and verified URLs within agreed timelines.

• Promotional Offers & Merchandising: Develop and recommend bundles, free gifts, themed collections, and

discount offers based on customer relevance, inventory availability, product performance, profitability, and execution

feasibility.

• Shopify Store Management: Create or coordinate product listings, collections, homepage banners, and landing

page updates. Ensure accuracy of product details, pricing, currencies, promotional messaging, and links across

devices and markets.

• Product Launch Management: Coordinate product launches from planning through execution, ensuring inventory

readiness, feasibility, approvals, stakeholder alignment, and quality checks before launch.

• AfterSell Optimization: Monitor upsell funnels for product availability, technical issues, and performance changes.

Recommend and test improvements to increase conversion rates, average order value, and revenue per eligible

visit.

• Customer Research & Performance Analysis: Coordinate customer surveys, analyze product and campaign

performance, investigate changes in results, and recommend actionable improvements supported by data.

• Project & Workflow Management: Maintain organized project workflows in Asana, track deliverables and

dependencies, communicate blockers proactively, and develop SOPs and templates to improve execution efficiency.

• Cross-functional Collaboration: Work closely with marketing, creative, email, inventory, and website teams to

ensure timely delivery of campaigns and other marketing initiatives.

Skills & Competencies

• Strong ownership, initiative, and ability to work independently with minimal supervision.
• Excellent planning, prioritization, and project coordination skills.
• Sound commercial understanding of discounts, bundles, contribution margins, inventory constraints, and customer

value.

Mindful Souls | Marketing Specialist Page 2

• Analytical thinking with the ability to interpret performance metrics and translate insights into actionable

recommendations.

• Strong written English and effective stakeholder communication skills.
• High attention to detail and commitment to quality control across campaigns, product information, pricing, and

promotional assets.

• Creative thinking and customer-centric judgment to develop relevant, brand-appropriate marketing ideas.
• Proficiency in Shopify, Asana, and spreadsheets, with the ability to learn new marketing and analytics tools.
• Ability to review and validate AI-assisted outputs to ensure accuracy and quality.

Experience & Qualifications

• 2-4 years of relevant e-commerce marketing experience, or equivalent demonstrated experience managing

comparable responsibilities.

• Proven experience managing promotions, product launches, or bundle campaigns from planning through execution.
• Hands-on experience with Shopify and coordinating with cross-functional teams.
• Experience analyzing marketing or product performance and using insights to improve campaigns and offers.
• Demonstrated ability to manage multiple projects and deadlines using structured project management practices.
• Strong written and verbal communication skills in English.

Preferred Qualifications

• Experience managing multi-market e-commerce stores.
• Familiarity with AfterSell or similar upsell and post-purchase optimization tools.
• Experience with KnoCommerce or other customer survey and research platforms.
• Exposure to subscription-based products, customer personas, and customer lifecycle marketing.
• Experience collaborating with Klaviyo or supporting direct mail and web push campaigns