Principal, Sports Marketing, Running Athlete Development, EMEA

Position Type Full Time Career area Marketing Location Colosseum 1, Hilversum, North Holland 1213 NL, Netherlands Job ID R-91199* Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Our mission in Sports Marketing is to seek, sign and serve athletes better. As part of this mission we are looking for the next big talent in our Athlete Development team who will help us create the next era of Sports Marketing by reimagining how we serve and develop the athlete.

WHAT YOU’LL WORK ON

As Senior Manager, Athlete Development, Running (Grade 45), you will lead the strategy and execution of athlete development plans across our EMEA Sports Marketing portfolio for Running.

You will be responsible for developing holistic athlete plans and roadmaps for our key EMEA Running athletes by partnering across the organization. Focus is on the current and upcoming top assets and athletes.

• Gather athlete insights to shape and elevate athlete experiences and services that strengthen athlete relationships.
• Drive athlete performance services through the London NSRL.
• Create meaningful product experiences that deepen athletes' connection to Nike.
• Build and execute seasonal plans connecting Running athletes to our seasonal concept map.
• Contribute to the development of the EMEA athlete tiering framework and support city teams in the roll out of local plans for next gen or strategic bets.
• Lead seasonal athlete seeding plans and servicing priorities.
• Brief athlete styling and gifting strategies with athlete services team for relevant sport and cultural moments.
• Build strong partnerships with Sports Marketing Representatives to deepen athlete understanding, key sport moments and insights.
• Manage athlete development budget for Running and investment decisions. Drive operational excellence across athlete processes and tools.

WHO WE ARE LOOKING FOR

A successful candidate will be able to demonstrate the following experience and capabilities:

• Preferred experience working with elite athletes and high-performance environments.
• Proven ability to build and execute athlete or brand strategies.
• Strong leadership, coaching and team development skills.
• Excellent stakeholder management and cross-functional collaboration capabilities.
• Strong project management, planning and organizational skills.
• Experience managing budgets and making strategic investment decisions.
• Strong communication and relationship-building skills.
• Passion for sport, athlete performance and serving athletes at the highest level.

WHO YOU’LL WORK WITH

You will partner closely with Sports Marketing Representatives Running, EMEA Athlete Development & Services leads and key cross-functional stakeholders within Running to create premium athlete roadmaps and services that strengthen athlete relationships and help our athletes reach their full potential. The role reports to the EMEA Sr Director, Athlete Development & Services.

Application deadline: September 15, 2026.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

What You Can Expect OUR HIRING GAME PLAN

01 Apply

Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.

02 Meet a Recruiter or Take an Assessment

If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.

03 Interview

Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.