Senior Digital Marketing Manager - Germany

Ready to build what's next with one of the world's most iconic brands?

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

About the Role:

The Sr. Marketing Manager is responsible for managing development of marketing calendars and the day-to-day needs concerning execution of these innovative and strategic programs to increase sales and build brand equity for the Subway Brand. This will be accomplished through implementation of national advertising, product development pipelines, consumer insights data and measured on KPIs. The Marketing Manager will partner with key stakeholders in the franchisee community, advertising agencies and store development agents to grow the business while at the same time delivering excellent service to National Marketing Board.

Responsibilities include but are not limited to:

• Strategic Planning and Execution: Partner with key stakeholders to develop short and long term marketing and media plans. Work with Agencies, Regional Offices, HQ, IPC, DAs, and boards to develop strategies and tactics. Lead program execution. Attend key meetings and conference calls.
• Insights: Lead consumer insight studies. Be the expert on the market's consumer, and translate insights into actionable recommendations to drive results. Develop resources, processes and tools to effectively measure the performance of programs
• Leadership: Provide strategic leadership and direction to agencies, boards, and marketing coordinators.
• Agencies: Provide strategic brand direction and lead efforts with creative, media, and PR agencies. Ensure ARB process is adhered to
• Budgets: Manage region's budget forecast and spending. Ensure monies are spent to maximize efficiencies and sales. Ensure spending is in line with the iFAF Governance manual

Qualifications:

What do we Offer?

• Insurance Plans (Medical/Dental/Vision/Life)
• 401k
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• Many More…

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

Subway uses technology‑assisted tools to support our recruitment process. These tools strictly help organize and sort applications based on job‑related qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know.

Job Details

• Job Family:
• Pay Type: Salary
• Employment Indicator: Regular