Digital Marketing Manager
Sulzer · Madrid, Spain
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Sulzer is a leading engineering company with a proud heritage of innovation. Join our global team to grow your expertise and develop innovative solutions that enable a prosperous and more sustainable society.
About the role
Join our Digital Marketing team and help us make Digital Marketing excellent.
We are seeking a Digital Marketing Manager who possesses a blend of strategic thinking, creativity, and technical expertise. The ideal candidate will have a strong understanding of digital marketing channels, marketing automation using Hubspot and the data-driven optimization of marketing activities.
Overall, we are looking for someone who can drive impactful digital initiatives, enhance brand visibility, and in particular contribute to business growth in a strong collaboration with the business. You will do:
- Hands-on Awareness and Lead Generation Campaigns
- Setting up comprehensive multi-channel campaigns for awareness, lead generation and retargeting
- Creation of landing pages, paid ads (Google, Linkedin and others), webinars, newsletters
- Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing
- Development and execution of compelling lead nurture programs across target business segments and sales funnel stages
- Sales Enablement and Integration
- Educate, enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities
- Ensure sound integration of marketing automation tools with CRM for end-to-end processing of leads
- Evaluate and support sales-initiated marketing activities
- Website Rehaul and Content Optimization
- Define new webpage components to optimize web page UI / UX
- Improve content based on keyword research, SEO / GEO / AEO aspects, consistent with Sulzer brand and style guidelines.
- Optimize website structure and technical basics to ensure all content is highly visible to users and AI
- Reporting and Metrics
- Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities
You need to succeed:
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Hands-on knowledge in digital campaign set up & execution and performance tracking
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Proven work experience in website creation and maintenance, marketing automation, content marketing and social media marketing
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Excellent understanding Hubspot is a must ; good understanding of CRM system
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Minimum of 3- 5 years experience in lead management, marketing automation and digital marketing project management
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Excellent knowledge in website analytics (Google Analytics, Tag Manager) , Google Ads , SEO / GEO
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Able to effectively work and communicate at all levels within a matrix organization
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Analytical mindset
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High degree of independence and pragmatism What we offer you =====================
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A permanent contract.
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A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives.
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Meal vouchers.
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Access to a voluntary flexible compensation scheme allowing employees to optimize their salary package (e.g. health insurance, transport, childcare)
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Be part of an experienced and international team.
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A Good vibe working environment.
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The opportunity to grow your career within a solid and well-established international company.
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Be part of a dynamic organization undergoing continuous transformation and improvement.
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Offices location: Nuevos Ministerios
- Additional benefits may apply depending on the position and location.
Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.
We are proud to be recognized as a Top Employer 2026 in Brazil, Canada, China, Finland, Germany, Ireland, Mexico, Switzerland, South Africa, the UK and the USA.