EnglishWillDo

Digital Marketing Manager

Sulzer · Madrid, Spain

No Spanish requiredPosted yesterday
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Sulzer is a leading engineering company with a proud heritage of innovation. Join our global team to grow your expertise and develop innovative solutions that enable a prosperous and more sustainable society.

About the role

Join our Digital Marketing team and help us make Digital Marketing excellent.

We are seeking a Digital Marketing Manager who possesses a blend of strategic thinking, creativity, and technical expertise. The ideal candidate will have a strong understanding of digital marketing channels, marketing automation using Hubspot and the data-driven optimization of marketing activities.

Overall, we are looking for someone who can drive impactful digital initiatives, enhance brand visibility, and in particular contribute to business growth in a strong collaboration with the business. You will do:

  • Hands-on Awareness and Lead Generation Campaigns
  • Setting up comprehensive multi-channel campaigns for awareness, lead generation and retargeting
  • Creation of landing pages, paid ads (Google, Linkedin and others), webinars, newsletters
  • Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing
  • Development and execution of compelling lead nurture programs across target business segments and sales funnel stages
  • Sales Enablement and Integration
  • Educate, enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities
  • Ensure sound integration of marketing automation tools with CRM for end-to-end processing of leads
  • Evaluate and support sales-initiated marketing activities
  • Website Rehaul and Content Optimization
  • Define new webpage components to optimize web page UI / UX
  • Improve content based on keyword research, SEO / GEO / AEO aspects, consistent with Sulzer brand and style guidelines.
  • Optimize website structure and technical basics to ensure all content is highly visible to users and AI
  • Reporting and Metrics
  • Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities

You need to succeed:

  • Hands-on knowledge in digital campaign set up & execution and performance tracking

  • Proven work experience in website creation and maintenance, marketing automation, content marketing and social media marketing

  • Excellent understanding Hubspot is a must ; good understanding of CRM system

  • Minimum of 3- 5 years experience in lead management, marketing automation and digital marketing project management

  • Excellent knowledge in website analytics (Google Analytics, Tag Manager) , Google Ads , SEO / GEO

  • Able to effectively work and communicate at all levels within a matrix organization

  • Analytical mindset

  • High degree of independence and pragmatism What we offer you =====================

  • A permanent contract.

  • A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives.

  • Meal vouchers.

  • Access to a voluntary flexible compensation scheme allowing employees to optimize their salary package (e.g. health insurance, transport, childcare)

  • Be part of an experienced and international team.

  • A Good vibe working environment.

  • The opportunity to grow your career within a solid and well-established international company.

  • Be part of a dynamic organization undergoing continuous transformation and improvement.

  • Offices location: Nuevos Ministerios

    • Additional benefits may apply depending on the position and location.

Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.

We are proud to be recognized as a Top Employer 2026 in Brazil, Canada, China, Finland, Germany, Ireland, Mexico, Switzerland, South Africa, the UK and the USA.