Product Marketing Manager

Join EG Intelligence as Product Marketing Manager and shape how EG brings AI to the market.

At EG, we are building EG Intelligence, EG's common AI platform — the foundation that embeds agentic AI into the industry-specific software EG builds for its customers. Rather than bolting AI onto individual products, EG Intelligence gives every industry vertical a shared, scalable way to bring intelligent automation and decision-support into the tools their customers already rely on. It's the infrastructure behind EG's broader ambition to make AI a natural part of how people in construction, healthcare, utilities, and other industries plan, decide, and get work done.

EG Intelligence will sit beneath every product, and Genie is its first customer-facing application.

This is the role that shapes how both reach the market.

If you are ready to build deep expertise, use AI as a core part of how you work, and grow alongside people who want to be the best in the field, this is the opportunity for you!

Your Role:

You'll join EG Intelligence in Ballerup as the owner of product marketing for two distinct products: the EG Intelligence Platform and the EG Genie application. These are central products and your work will help shape how the entire organisation positions AI to the market.

In 12 months, you'll have a platform narrative that Business Units/industry verticals can carry into their own go-to-market, a Genie launch strategy moving from POC toward General Availability, and a clear competitive position for EG in vertical agentic AI. You won't just create content; you'll build the foundation the business grows on.

Key Responsibilities:

• Own the EG Intelligence narrative; define and drive the EGI brand perception, and positioning EG as a category leader in industry AI.
• Drive internal platform adoption; build messaging and enablement that gets Business Units/industry verticals onto the EG Intelligence Platform and aligned on its value.
• Lead external thought leadership build-out and competitive positioning for the platform, ensuring EG's voice is clear and credible in the market.
• Own Genie's go-to-market end-to-end; from the "Genie, the workplace where Nordic SMBs think, plan and get work done" positioning to sub-vertical messaging, packaging, pricing narrative, and launch.
• Enable vertical marketing teams to carry both the platform and Genie into their own go-to-market, providing frameworks, tools, and stories they can make their own.
• Partner closely with Product, Sales, and Business Unit/vertical leadership to ensure messaging reflects reality and lands with the right audiences.

Your profile:

To thrive at EG Intelligence, you're comfortable holding both strategic positioning and hands-on execution, writing a competitive brief in the morning and a launch deck in the afternoon. You build clarity from complexity, and you know how to make the value of the EG Intelligence feel tangible to the people who need to carry it; an executive, a vertical marketing manager, a salesperson, and a first-time small and medium business users.

You bring:

• You use AI fluently to think, plan and get work done, research competitors, generate messaging variants, improve and accelerate content development; it's core to how you work.
• 4+ years in B2B SaaS product marketing, with hands-on experience in platform or horizontal product positioning, not just feature launches.
• End-to-end GTM and launch management; from packaging and pricing narrative through to sales enablement and market announcement.
• Ability to work across Product, Sales, and multiple Business Units/industry verticals marketing teams, keeping narratives coherent without owning every execution.
• A proven content toolkit: you produce the decks, blogs, and announcements that move the story forward without always needing an agency
• Curious, ambitious, and eager to grow in a fast-paced, international environment.

What’s in it for you?

At EG, we give you real ownership from day one. You’ll work with ambitious colleagues in a culture built on trust, collaboration, and curiosity, with room to grow and make an impact.

• Meaningful impact: The EG Intelligence Platform will shape how every EG product works and be central to improving Nordic AI sovereignty. You’ll have a front-row seat and a hand on the wheel.
• Real ownership: End-to-end responsibility from day one, with a manager who coaches, not controls.
• Work at the frontier: Surrounded by professionals who want to be at the forefront in the field. Use AI as a core part of how you drive and deliver.
• Continuous growth: EG Academy, LinkedIn Learning, regular 1:1 development conversations, and a team that pushes each other.
• Collaborative culture: A global team rooted in Nordic values: trust, respect, and no politics.

Our Values:

• Lead the Industry — We bring deep industry expertise and help our customers lead their industry.
• Make it Happen — We take ownership, move fast and deliver real impact.
• Stronger Together — We collaborate across borders with high standards, trust, openness and no politics.

At EG, we build software that makes a difference.

Our industry-specific software help people and businesses work smarter every day. From doctors spending more time with patients to builders running safer, more efficient projects.

Our software is built by peers from the industry and backed by EG’s scale for stability, innovation, and security. If you’re ambitious, curious, and take pride in ownership, you’ll thrive here. You’ll be trusted to grow your skills, shape meaningful solutions, and make an impact together with talented colleagues across borders.

Join us in creating software that works for people — not software that makes people work.

Curious what it's really like to work at EG?

Explore life at EG, meet some of your future colleagues, and see our values in action: Working at EG

See all our open positions here