Senior Event Manager
Trend Micro Inc. · Germany
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TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Senior Event Manager
European Events Team · Senior hire
Reports to - Head of European Events
Location - Europe (hybrid, travel required)
Team - European Marketing
Purpose of the Role
We are seeking a talented Event Marketer to join our team. The successful candidate will own the planning and execution of the European Tier 2 events, and lead European thought-leadership webinars, ensuring a consistent, high-quality event experience that supports ARR, NRR and GRR growth. This is a hands-on role for an events professional who thrives on turning ambitious concepts into flawless, on-the-ground execution — and wants their fingerprints on some of Europe's most high-profile technology events.
Key Responsibilities
- Tier 2 event delivery (strategically important events with high influence on European business success): Own and execute all Tier 2 events across Europe end-to-end, including Executive Briefings (EBCs), high profile tradeshows, and internal events— covering logistics, content coordination, on-site delivery and post-event follow-up.
- Thought leadership programs: Lead the planning, promotion and delivery of thought-leadership programs across Europe, working with subject-matter experts and marketing to maximise reach and engagement.
- Cross-functional support: Work cross-functionally to support the various stakeholders in planning business critical events, while ensuring alignment with the wider event strategy and brand standards.
- Vendor & logistics management: Manage venues, suppliers and on-site logistics for owned events, keeping quality high and costs on budget.
- Team player: Work as part of an Events team on deliverables, timelines and priorities across Tier 2 events.
- Reporting: Track and report on event performance and attendance, feeding results back into the wider European events strategy.
- Finances: mange budget applications, manage events on budget and report on results linking event activity to real world output and ROI
Experience & Attributes
- Significant experience in event planning/management, ideally in B2B, technology or channel marketing environments
- Proven track record running in-person events (logistics, on-site delivery) as well as virtual/webinar formats
- Strong organisational skills and comfort juggling multiple concurrent events
- Confident stakeholder communication skills — comfortable engaging colleagues and partners at all levels, both internally and externally
- Willingness to travel across Europe for on-site event delivery
- Experience supporting channel or alliance partner events (an advantage)
- Comfortable guiding and prioritising the work of a junior team member
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.