Head of CRM & Loyalty Growth

Company and Role Summary: Who We Are and Why We're Hiring

Discoup.com is one of the leading platforms for online shopping incentives, helping millions of users save money every day through discount codes, cashback opportunities, loyalty rewards, and exclusive offers.

We are a high-growth company scaling globally across seven markets: Italy, Spain, the United Kingdom, Germany, France, the United States, and Brazil. We collaborate with thousands of merchants, advertisers, agencies, and performance marketing networks to create value for both users and partners.

As we continue to scale, CRM and Loyalty have become critical growth levers for the business. Our objective for 2026 is to transform Marketing from an activity-based function into a measurable revenue engine focused on user registration, retention, repeat purchases, and loyalty monetization.

To support this transformation, we are looking for a Head of CRM & Loyalty Growth to lead the strategy, execution, and evolution of our CRM and Loyalty programs.

This is a hands-on, revenue-focused role. You will own and operate CRM and Loyalty as scalable revenue channels, combining lifecycle marketing, customer segmentation, automation, data analysis, AI-powered workflows, and vendor management. A share of our traffic and engagement comes through our mobile app, so you will own CRM and Loyalty across both web and app — converting anonymous sessions into registered, repeat, monetized clients. Success is measured by revenue impact, not by brand or activity metrics.

You will own the roadmap, KPIs, operating model, and performance of CRM and Loyalty initiatives while leading a small team and working closely with internal teams and external partners.

The position is remote, with occasional travel for team collaboration and company events.

Key Responsibilities

CRM & Loyalty Strategy

• Define and execute the CRM and Loyalty revenue strategy across all Discoup markets.
• Build and optimize lifecycle marketing programs that drive user engagement, repeat purchases, and long-term retention.
• Develop a compelling Loyalty value proposition that increases registration, participation, and customer lifetime value.
• Own the roadmap for CRM, Loyalty, retention, and registered-user monetization initiatives.
• Establish clear growth priorities aligned with company revenue objectives.
• Grow registered users across web and app, converting anonymous sessions into registered, repeat clients and increasing loyalty monetization.

Revenue Growth & Lifecycle Marketing

• Own CRM and Loyalty revenue performance and core KPIs, including ARPU (average revenue per user), churn/retention rate, repeat-purchase rate, registration-to-client conversion, and customer lifetime value.
• Design and optimize lifecycle journeys including:
  • Welcome programs
  • Onboarding flows
  • First purchase journeys
  • Repeat purchase campaigns
  • Reactivation campaigns
  • Loyalty engagement programs
• Identify opportunities to improve customer retention, frequency, and customer lifetime value.
• Create monthly CRM and Loyalty growth plans with revenue targets, key initiatives, testing plans, and success metrics.

Segmentation, Analytics & Performance

• Define segmentation strategies across markets, user types, and behavioral cohorts.
• Build reporting frameworks, dashboards, and performance reviews.
• Analyze campaign and lifecycle performance to identify growth opportunities.
• Ensure CRM and Loyalty decisions are driven by data, experimentation, and measurable business outcomes.
• Partner with Data and Engineering teams to improve tracking, attribution, and reporting accuracy.

Marketing Technology & AI Enablement

• Own data quality and reconciliation between HubSpot, Loyalty, the website, the app, OneSignal, and other tracking systems, with the goal of building a reliable data source for KPIs and reporting
• Build AI- prototype workflows, agents and automations across CRM and Marketing Operations
• Identify opportunities to automate campaign creation, reporting, QA, planning, segmentation, and content production.
• Improve team efficiency through scalable processes, documentation, and automation.
• Evaluate new tools, technologies, and vendors that support CRM and Loyalty growth.

Team Leadership

• Lead and develop the CRM and Marketing Operations team.
• Define priorities, KPIs, quality standards, and ways of working.
• Coach team members and support their professional development.
• Create a culture of accountability, experimentation, continuous improvement, and data-driven decision-making.

Essential Qualifications

• 7+ years of experience in CRM, Lifecycle Marketing, Loyalty, Retention Marketing, or related growth functions.
• Hands-on, channel-specific CRM and Loyalty expertise — you have personally built and run programs, not only managed teams or set strategy.
• Demonstrated, quantified revenue impact from CRM/Loyalty (e.g. ARPU growth, churn reduction, LTV increase) with metrics you can speak to in detail.
• Proven experience owning CRM or Loyalty revenue targets in a subscription, marketplace, or high-frequency consumer business.
• Advanced segmentation experience across markets, user types, and behavioral cohorts.
• Strong understanding of customer lifecycle management, segmentation, personalization, and retention strategies.
• Hands-on experience with CRM platforms such as HubSpot, Salesforce Marketing Cloud, Braze, Iterable, or similar tools.
• Strong analytical skills with the ability to translate data into actionable growth initiatives.
• Experience building and optimizing automated customer journeys.
• Demonstrated success improving customer retention, repeat purchase behavior, or customer lifetime value.
• Strong project management and prioritization skills.
• Excellent communication and stakeholder management abilities.
• Fluent in English.
• Ability to thrive in a fast-paced, remote, international environment.

Nice to Have (Not Required)

• Experience working across multiple international markets.
• Familiarity with OneSignal, GA4, CDPs, attribution platforms, and customer analytics tools.
• Experience building Loyalty programs from strategy through execution.
• Experience managing remote teams.
• Knowledge of SQL, Looker Studio, Tableau, or advanced reporting tools.
• Italian Language skills.

What Success Looks Like Within the first 12 months, you will:

• Establish a clear CRM and Loyalty operating model.
• Improve CRM and Loyalty revenue contribution.
• Launch and optimize key lifecycle automation programs.
• Increase registration, engagement, and repeat purchase rates.
• Build reliable reporting and attribution frameworks.
• Implement AI-enabled workflows that improve team productivity and campaign quality.
• Create a scalable foundation for CRM and Loyalty growth across all Discoup markets.

Why Join Discoup?* Own one of the company's most important growth initiatives.

• Shape the future of CRM, Loyalty, and retention at an international scale.
• Work with a highly entrepreneurial team focused on measurable business outcomes.
• Lead a strategic transformation powered by data, automation, and AI.
• Have a direct impact on company growth and long-term customer value.

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