ODG Activation Specialist
Hill's Pet Nutrition · Copenhagen, Denmark
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Job Number #175227 - Copenhagen, Copenhagen, Denmark
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Location: Copenhagen, Denmark
Reporting to: Customer Development Team Leader
Salary range pa: DKK 502200 - DKK 558000
Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Hill’s is the place to be!
Hill’s Pet Nutrition is a division of Colgate-Palmolive Company and the maker of Prescription Diet and Science Plan brand pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.
Position Summary: The Specialist Junior ODG Activation Manager supports the local Nordic market execution of our demand generation model. They assist in bringing the Brand Experience Plan (BEP) to life in-market by supporting the broader Omni Demand Generation team. This role involves supporting customer-facing engagements, coordinating with Commercial Country teams, and ensuring the smooth logistical execution of the synchronized commercial calendar.
Reports to: Customer Development Team Leader and dotted line to the Cluster ODG / Marketing Director.
What you will do:
- Brand Experience (BEP) Implementation Support: Assist in the in-market activation of Brand Experiences to drive brand purchase and advocacy. Help ensure that localized plans are rooted in the "Moments that Matter" for the pet parent journey.
- Commercial Excellence & Execution: Support the tracking and implementation of 7P activation plans, assisting with pricing tracking, distribution priorities, and ensuring digital shelf accuracy.
- Integrated Commercial Calendar Coordination: Assist the Commercial Country teams in the flawless execution of the synchronized commercial calendar, tracking deadlines and ensuring alignment.
- Shopper Marketing & Asset Management: Support the execution of Omni Shopper strategies. Manage the transcreation, localization, and deployment of omnichannel Point of Purchase (POP) assets and ensure content readiness.
- Insights & Competitive Intelligence: Track and compile data on the local competitive landscape and category developments to help the team uncover actionable insights for growth.
- Performance Tracking: Support the monthly discipline (MoDi) by gathering data for brand performance reviews and tracking local execution KPIs.
- Commercial Capability Enablement: Assist in managing the rollout of detailing and customer materials, ensuring sales teams have the necessary assets for in-market programs.
Skills and Competencies:
- Growth Mindset: Ability to operate in a fluid, cross-commercial environment with an eagerness to learn and a high level of curiosity.
- Omnichannel Oriented: Familiarity with the Pet Parent Shopper journey and 'Moments that Matter' across vet, brick-and-mortar, and eCommerce channels.
- Analytical Proficiency: Ability to leverage spreadsheets and AI-enabled tools and cross-commercial analytics to monitor execution effectiveness and assist in resource allocation.
- Collaboration & Syncing: Strong capability to work as "One Commercial Team" alongside Marketing, Customer Development, and external trade partners.
Required Qualifications:
- Bachelor's degree in Business, Marketing, Customer Development or a related field.
- 1–3 years of commercial (sales, marketing, or customer development) experience
- Advanced Analytical & Automation Capabilities (Strong critical thinking skills with high-level of spreadsheets and experience integrating AI automation tools to optimize workflows).Strong critical thinking and analytical capabilities.
- Strong collaboration skills and project management capabilities.
- Excellent oral and written communication skills.
- Fluency in English (written and oral).
Preferred Qualifications:
- Prior entry-level experience or internships in Marketing, Brand Management, or Customer Development within a global or matrixed organization.
- Pet Nutrition or related FMCG industry experience.
- Knowledge of Retail Environment strategies.
- Strong tech-fluency and experience using AI-powered tools.
- Able to communicate in one of the cluster languages
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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