B2B CONTENT & MARKETING EXECUTIVE (FULL-TIME)

Merlien Institute is looking for a B2B Content & Marketing Executive to support the development and execution of marketing campaigns across our global conference portfolio (Europe, North America, APAC, MENA).

This role combines content creation and campaign execution, with a strong focus on producing high-quality materials and distributing them effectively to increase visibility, grow our audience, and drive website traffic.

You will work closely with the senior management and conference producers to create and deliver content that supports lead generation and event promotion.

Key Responsibilities include:

• Create high-quality content across blog, email, and social media aligned with campaign messaging
• Build and execute email marketing campaigns in HubSpot
• Repurpose content from speakers, interviews, and third-party sources into engaging formats
• Design marketing assets using Canva (social graphics, banners, promotional creatives)
• Support content distribution across social channels and media partners to increase reach
• Collaborate with internal teams and external stakeholders to develop and deliver content
• Manage the media portfolio for Merlien, collecting press clippings, testimonials, and other materials for future use.
• Drive social media growth and website traffic

Goals:

• Increase the global reach of our brands
• Growing social media presence and driving traffic to the website
• Maximise visibility of our content across all channels
• Develop new partnerships with industry bodies, associations, and media
• Generate new leads through the increase of our subscriber base (newsletter/website)

Requirements:

• Content-focused with excellent English copywriting skills
• Experience with CMS and social media publishing
• Proactive, creative, and result-oriented mindset with the ability to take initiative and move tasks forward independently
• A strong communicator who likes to make things happen and build new relationships
• Well organized with strong attention to detail
• Excellent written and spoken English
• Excellent marketing skills in using social media platforms
• Comfortable using AI tools (e.g. ChatGPT, Claude, Gemini) to support content creation and productivity
• Experience using AI workflows or agents is a plus
• Ability to manage multiple projects simultaneously
• Affinity with market research and technology (nice to have)
• You have 2–5 years of relevant experience in similar roles.

Please apply only if you meet the majority of the requirements listed above.

Relocation is not necessary. Only shortlisted candidates will be notified.

Type of contract: Independent contractor agreement.

100% English-speaking role.

Job Types: Full-time, Contract

Pay: 1,800.00€ - 2,000.00€ per month

Application Question(s):

• Do you have experience creating content in different formats?

Experience:

• marketing: 2 years (Required)

Language:

• English (Required)

Work Location: Remote