E-commerce & Growth Manager Poows

E-Commerce & Growth Manager Poows

Poows makes supplements and snacks for pets, sold direct-to-consumer and through retail. We're part of Zovea, the Amsterdam-based group building the next generation of animal health companies. The brand and retail distribution are proven, on shelf at Jumbo and Plus. The in-house e-commerce growth function is up next.

Poows is looking for an E-commerce & Growth Manager to own e-commerce and growth strategy and execution end to end, across webshop, CRO, Meta, Google, SEO, CRM and email, retention, subscription, and analytics. Reports directly to management. You're as comfortable setting strategy as you are diving in hands-on to optimize, and sharp enough to direct and challenge the agencies, developers, and specialists you'll work with.

You should already be using AI tools as a normal part of how you work, not as something you occasionally try. If you're the kind of person who's already found three ways AI speeds up your work this month, that instinct is exactly what this role needs.

Not ticking every box? If you've got the curiosity and drive for this, talk to us anyway. We're happy to shape the role around the right person.

What you'll own

• The Poows webshop, from structure and content to conversion, working closely with our website agency
• Retention and subscription performance, including flows that keep customers coming back and reduce churn
• Conversion rate optimization: running structured A/B tests, reading funnel data, and turning findings into concrete changes with the website agency
• Email marketing, building and optimizing flows in Klaviyo, using AI to speed up segmentation and copy
• SEO content, written and refined with AI tools so it ranks and converts
• Paid social and search strategy, working hands-on with campaign structure, targeting, and budget allocation, and directing our advertising agency on execution and performance
• Performance reporting, using AI-driven analytics tools to turn raw numbers into decisions
• Our presence on marketplaces, balancing brand control on our own site with visibility and performance on marketplace channels
• Day-to-day coordination with several external partners, including advertising agencies and the website builder, catching when their work drifts off-brand or out of sync

What we're looking for

• A few years of hands-on e-commerce marketing experience across paid media, CRO, SEO, CRM, analytics, ideally in DTC, e-commerce, or a fast-moving brand
• Someone who already builds AI tools into how they work: content, email automation, analytics, not someone who reaches for Claude/ChatGPT once in a while
• Comfortable directing agencies day to day, including chasing alignment when priorities pull in different directions
• Exposure to marketplace channels is a plus; deep DTC webshop experience is what matters most
• Curious by nature, hands-on and excited to be part of an international growth journey