Head of Product (Growth & Experience)

About Lebull.pt:

Lebull.pt is a licensed and regulated sportsbook and casino operator in Portugal. We are passionate about delivering an exciting, safe, and responsible online gaming experience.

Role Purpose:

Own the end-to-end player experience across app and web, driving improvements in conversion, engagement, and retention. Ensure Lebull's product (iOS, Android, web) becomes a competitive advantage by translating growth insights into product improvements that increase LTV and marketing efficiency.

Core Responsibilities:

1. Product Ownership:

Own Lebull's app (iOS & Android) and website experience;

Define and manage the product roadmap aligned with business and growth priorities;

Prioritise features based on impact on conversion, retention, and engagement;

Ensure product features comply with regulatory requirements and responsible gaming standards.

2. Funnel & Conversion Optimisation:

Improve key conversion steps: registration, KYC, first deposit;

Identify friction points and lead initiatives to improve user journey performance;

Work closely with Marketing to translate data into product improvements.

3. Retention & Engagement:

Define and improve retention mechanics (gamification, user journeys, in-app engagement);

Collaborate with Promo and CRM teams on feature-driven retention strategies;

Increase user frequency and long-term value (LTV).

4. Product Strategy & Roadmap:

Define product priorities based on user data, competitive benchmarking, and market trends;

Ensure Lebull remains competitive vs leading operators in Portugal.

5. Cross-Functional Collaboration:

Work closely with Growth, Brand, Tech, and Country Manager;

Translate business needs into clear product requirements.

6. Delivery & Execution:

Own product backlog and prioritisation;

Work with tech teams and project managers to ensure timely delivery;

Ensure features are delivered with clear success metrics.

Key KPIs:

• Conversion rates (registration deposit);
• App performance (install activation deposit);
• Retention and churn;
• User engagement (frequency, session depth);
• Contribution to LTV improvement.

Ideal Profile:

• Experience in product management, growth product, or UX-driven roles;
• Strong understanding of conversion funnels and user behaviour;
• Data-driven, comfortable with analytics and A/B testing;
• Experience with mobile apps and web platforms;
• Ability to translate business goals into product features;
• Experience in betting, gaming, fintech, or high-conversion consumer apps is a plus.

What This Role Is Not:

• Not a project manager;
• Not a technical lead;
• Not purely UX or design.