Education Lead North America

Key Responsibilities:

• Leadership and Strategy:
• Develop and implement the education strategy for REF Stockholm in North America.
• Lead and manage the Core Team (CT) and Artistic Team (AT).
• Promote continuous learning and improvement.
• Collaborate with European educators to develop course programs.
• Represent REF Education internally and externally.
• Training Program Development and Delivery:
• Create and update training materials to meet REF Stockholm's standards.
• Ensure all educators are prepared to deliver REF Essentials and Signature classes.
• Develop and enhance REF Essentials and Signature classes.
• Conduct annual in-person and virtual training sessions.
• Encourage creative knowledge sharing among educators.
• Implement global education strategies locally.
• Develop training programs to recruit, engage, and convert consumers.
• Use the latest digital and technology advances in education delivery.
• Team Management:
• Recruit, train, and mentor new educators.
• Conduct regular performance evaluations and provide feedback.
• Ensure all educators meet competency standards in the American market.
• Evaluate and ensure the right mix of skills and competencies within the education teams.
• Event Planning and Coordination:
• Oversee the educational content for major events.
• Ensure events align with REF’s global sales strategy.
• Provide guidance on production tasks related to education.
• Collaboration and Communication:
• Communicate regularly with distributors to align education and sales strategies.
• Work with marketing to support promotional activities and product launches.
• Collaborate with the marketing team in Sweden and educators in Sweden to ensure REF offers creative education with Swedish elements.
• Provide feedback to the CEO, REF North America on regional education strategies.
• Support sales training for representatives on product knowledge.
• Participate in the development of the global content calendar by suggesting trending hairstyles and connecting them to the right products.
• Assist REF’s marketing department with creative ideas for content and productions.
• Ambassador Program Development:
• Identify and recruit hairstylist ambassadors for the USA market.
• Manage relationships with brand ambassadors.
• Create incentive programs for hairstylists to become educators.
• Local Market Engagement:
• Assist in detailing with DSCs, meeting DCs in the field to educate them on our products.
• Adapt course programs using insights from local market analysis, competitor analysis, and trends.
• Product Development Contribution:
• Provide creative ideas for REF's product development, focusing on color.
• Ensure all technical material for the American market is accurate and up-to-date.
• Collect product evaluations from all educators after each launch.
• Reporting and Analysis:
• Track and analyze education program effectiveness.
• Report regularly to the CEO, REF North America.
• Use data to improve education offerings.
• Establish analytics to measure the impact of education programs.
• Innovation and Business Insight:
• Develop competitive training strategies.
• Apply business insights to advance REF’s goals.
• Identify and implement new revenue opportunities.

Additional Responsibilities:

• Virtual Meetings: Attend all virtual REF Educator and Artistic Team meetings/calls.
• In-Person Training: Participate in annual in-person REF Educator and Artistic Team training sessions.
• Creative Contributions: Create content and support marketing with educational insights for the American market.